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The Post Office has invested heavily in the Härkingen SO letter centre. And this Monday a new classification system for packages was opened here. In the future, up to 10,000 packages per hour will be able to be sorted. It is said to be the first time the post office has integrated a pure parcel sorting system into a letter centre. Employees sort letters and packages of all sizes in the same place.
Post office boss Roberto Cirillo, 51, said it was “an important milestone for the post office”. 160 new employees were hired. Up to 30 million packages can be sorted each year. This shows the importance of online business in Switzerland now.
Amazon surpasses Zalando
The Swiss rely primarily on online retail, especially when it comes to travel, event tickets, music, movies and books. This is also confirmed by the e-commerce sentiment barometer 2023. So where do Swiss people prefer to shop online?
Digitec Galaxus, Amazon and Zalando are among the most popular online marketplaces. In particular, Amazon (25 percent) has become more important than the previous year (20 percent). And this year Zalando surpassed that.
The ten most popular platforms in the country:
| one. | Digitec Galaxus | 32 percent |
| 2. | Amazon | 25 percent |
| 3. | Zalando | 20 percent |
| 4. | ricardo.ch | 15 percent |
| 5. | micro dot | 12 percent |
| 6. | Ali Ekspres | 10 per cent |
| 7. | tutti.ch | 6 percent |
| 8.. | ebay | 4 percent |
| 9. | Facebook Marketplace | 4 percent |
| 10. | anibis.ch | 3 percent |
“We see that marketplaces where several retailers sell their products at the same time are becoming increasingly important when searching for products,” says Philippe Mettler, digital commerce expert at Swiss Post.
Search engines still dominate
73 percent of survey respondents still start their product search through search engines, but their value is declining. “At the same time, customers want to be able to order products directly from the manufacturer,” says Mettler.
The Swiss E-Commerce Mood Barometer examines the habits and preferences of 10,000 Swiss consumers in online retail. The annual study is conducted by the Zurich School of Economics (HWZ) and Swiss Post.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
