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Daniela Vetsch is a luxury broker. In an interview with “Handelzeitung” she explains what her biggest deals are, how high her commission is and where she can buy an affordable family home.
How to become a luxury real estate agent?
It’s actually pretty simple: through hard work. I started very small. I started with a simple website and was posting ads in neighborhoods 12 hours a week describing my free home valuation and sales service.
Very easy?
At one point I got the first order to sell a house in Schindellegi, but besides me, four well-known realtors from the area had applied. I then sold the house relatively quickly and at a good price. I was curious and asked the marketer at the time why he had chosen me as his broker. I didn’t have a single object on my website.
What did he say?
I would explain this quite honestly and transparently, he trusted me from the very beginning.
It looks like a dream job: Make a good impression and then earn a nice commission.
Do not be silly. Of course, there are simple or happy situations like the ones described. But being a real estate agent in general is a tough job. Goods are always a fortress for the seller and a ruin for the buyer. Price expectations are always very different and as a real estate agent you are torn between them.
Most of the time you can be viewed forty times and rejected forty times. This is not unusual. But me and my family love our job and we do it with complete dedication. Our passion is to make sellers and buyers happy and to advise them honestly and transparently.
How much is your commission?
Generally, for a property worth 2.10 million francs per cent, our service will cost 200,000 francs.
What do you pay attention to while visiting?
Every object has its less attractive side. We’ll show them, but we’ll get it done quickly. So, for example, you start in the basement and then work your way up. And when closing you must make sure that the client has a good view. For example the large living room or the magnificent lake view. A good inspection is a fine art. You need to prepare and practice for it.
At what price are you selling real estate today?
We have properties from 500,000 to 50 million francs. We recently sold our villa in Canton Schwyz for CHF 50 million. By the way, such objects never appear on the Internet or in brochures.
What is the advantage of secretly selling real estate?
This does not include sightseeing tourism. Just yesterday, I got a call from a banker who had a client with a budget of up to 15 million francs. Did I have anything? It usually works this way. We’ve built our network over the years. This includes family offices, banks, relocation agents and of course business leaders, celebrities and lots of advice.
Your website also has objects. What is the proportion of real estate not sold publicly?
In terms of turnover, the share of non-public sales is almost 50 percent.
Which customers are actually harder, very rich or slightly rich?
You can’t say that, but even the very rich take care of their money. This is probably why they have so many of them. Whether a little rich or very rich, everyone is keeping a close eye on money.
How does the luxury segment feel the high interest rate?
High interest rates have also reached us; There are more calculations and a higher priced property takes more time to sell.
What type of property is most in demand right now?
Properties such as homes with easy-to-maintain gardens or penthouses from the wealthy people of the Golden Age are in great demand. Or large homes with at least four to six bedrooms for large, international families.
Which style is popular right now?
In short, it has to be perfect. Bright rooms, great view, excellent equipment. Every bedroom today should have an adjoining bathroom. This is different from thirty or forty years ago. At that time, the three children’s rooms in the large villas shared the same shower and the parents had a bathroom. In the upper segment, this is no longer possible.
What do you do with such difficult, old objects?
In these cases, we work with experts such as interior designers to visualize what options are available for this property. This is definitely one of our strengths. We show potential buyers what can be done to a home with a certain amount of investment.
Do you offer other services?
We have a network of tax advisers, notaries, lawyers, construction professionals and architects. And also an excellent mortgage broker; You can save a lot of money there. This type of support is incredibly important, especially to many of our foreign customers.
Gradually they opened offices in various places, most recently in Miles. How does such an expansion work?
We don’t just go there without a job and open an office. This is not how it works. We are looking for people who have experience in a region and set up the first business in our existing offices. At some point the volume will be large enough and we will be in the field with an office. Like now on the Gold Coast.
You are a family business. Does this work smoothly?
First, our son-in-law, who is the wife of our youngest daughter, got on, and then my wife and eldest daughter got on with her husband. We have a great time together, and we meet like good friends outside of work. All of them work at least 60 percent of their time as brokers. Also, everyone has additional duties. One is in charge of marketing, the other is in charge of human resources, and my wife does the accounting.
How do you recognize a good broker?
A good broker has a wide network and should have already made sales in the market. A solid appearance is important and you should present your arguments to your customers in a reasonable way.
Where in your sales area is a family most likely to find an affordable single-family home?
Ausserschwyz stands out here. A little further from the lake shore, there are attractive properties to explore, for example in Schübelbach, Tuggen and also in Wangen. The municipalities in the canton of Zug are also of interest: Hagedorn, Neuheim and Menzingen. With a little luck and the right network, the dream of an affordable home can also be realized in the communities of Hirzel, Schönenberg, Stäfa and Rüti in Zurich.
Do you have any other advice for casual property seekers?
Write down the 10 most important points that are important to you when buying a house. If you get seven out of ten on an item, buy it! Eight points is very rare, nine points is like winning the lottery, ten points is impossible.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
