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She’s the ultimate pop sensation: Taylor Swift (33). The country singer is coming to Switzerland for the first time in 2024. Many Swifties – as Swift calls her fans – have been waiting for this for years.
Tickets for the 45,000-seat concert at Letzigrund in Zurich sold out in record time. So fast that an additional concert was launched shortly after. The cheapest ticket in Switzerland costs 168 francs. Blick media camper Sarina Dünnenberger (20) finds the price even cheaper.
If you compare the ticket prices in Switzerland with other destinations in Europe, it becomes immediately clear: nowhere else are concert tickets as expensive as in this country. This shows an analysis of “NZZ am Sonntag”. In Warsaw (PL) the ticket costs only 43 francs – a quarter of the Swiss price.
The second highest ticket prices in Europe are in Germany. Prices at 108 francs in Gelsenkirchen or 97 francs in Hamburg are still much cheaper than in Germany. In Liverpool (England) the ticket costs 64 francs, in Amsterdam (Netherlands) only 52 francs.
But why do the Swiss have to pay so much more? After all, the queen of pop Swift delivers the same three-hour show everywhere.
purchasing power and production costs
“Production costs are higher in Switzerland than in other countries,” Ticketcorner CEO Oliver Niedermann tells “NZZ am Sonntag”. But demand also makes a difference: According to Niedermann, Letzigrund could be filled multiple times. “Artists are also well aware of Switzerland’s purchasing power,” he continues.
Ticketcorner also arranged advance sales and attempted to take action against black market sellers. Only people who had previously registered with Ticketcorner and received a code could purchase tickets. Despite all the precautions, tickets ranging from 460 to 1400 francs are circulating on websites such as Viagogo. Both concerts are officially sold out. There are still individual VIP packages of up to 800 francs.
Taylor Swift’s world tour will run from March 2023 to August 2024 with 131 shows around the world. According to the American trade magazine “Pollstar”, sales of approximately $1.3 billion are required.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
