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Anyone with small children knows the problem: dragging diapers. You rarely buy diapers at the regular price, in supermarkets there are almost always special offers for large quantities.
Advantage: diapers are cheaper than wholesale. The downside: large cardboard boxes or 2-by-3 offers are cumbersome and often top it off when you take a big weekend shopping trip.
Therefore, more and more resourceful parents are ordering thick diaper packs from the online seller. Analysis by Digitec Galaxus exclusively for Blick shows that the diapers have become bestsellers on the Internet within two years. No other products are ordered from the largest online store in Switzerland. The Migros subsidiary also believes that nothing will change anytime soon.
Better for the postman to carry
“Monthly packs are particularly popular with our customers,” says Mara Agnelli, responsible for the diapers range. at Digitec Galaxus, among other things. “Large packs are calculated on each diaper, especially cheap and many can only be purchased online.”
And even if these monthly packs are available at brick-and-mortar stores, no one wants to carry them. It is better to leave this to the postman or courier service. Especially since he brought other baby care products such as wet wipes or baby ointment with him. These products also show strong sales growth in the diaper stream.
The boom in baby needs has upended the sales hierarchy at Switzerland’s largest online retailer: previously popular items such as USB cables, printer accessories and headphones made the top ten.
Popular powdered milk
Interesting: Diapers are also booming in Brack.ch’s internet competition, but only manages to take third place. Ink cartridges and coffee are behind the bestsellers. Only after that come headphones and USB cables. Many customers stock snacks, drinks, or gummy bears from the online retailer—anything customers need to replenish regularly. Just like baby milk powder ranked 9th on Brack.ch.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
