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The federal singing festival is an important economic factor. 150,000 people are expected in Zug this weekend. They have an appetite not only to sing, but also to eat, drink and spend money.
gastronomy
“Five Zug butcher’s apprenticeships bring a total of about 30,000 bratwursts, Schüblig and Wieners to Jodlerfest.” Saying this is Christian Rogenmoser (45), the butcher of Baar. During the festival, the sausages are then fried in various festival and food trucks.
Festival operators must adhere to minimum sales prices. Sausages must be no less than 7 francs, and a pint of beer not less than 5.50 francs.
The beer supplier and main sponsor, Feldschlössschen, does not give exact figures on the scope of delivery. “We expect 1 to 1.5 liters of beverage per visitor,” says media spokesperson Esin Çeliksungü. But there is not only beer, but also mineral water. Approximately 225,000 liters of beverage would meet with 150,000 expected guests.
hotel industry
According to Dominic Keller, (47), Zug Tourism Managing Director, all 450 hotel beds in Zug are occupied. Between 200 and 300 lodgings are also occupied in the non-hotel sector in the city area, such as the campground and Airbnb apartments. The prices of hotel rooms did not increase during the singing festival. “Average price of rooms is exactly the same as usual in high season.” Average of 242 francs a night in a Zug hotel.
fixed budget
The budget of the grand event is 5.2 million Swiss Francs. It is financed through approximately 3 million sponsorships. Responsibles expect 1.6 million revenue from participating yodel riders who purchase, among other things, the so-called “fixed set” where they can travel for free. The festive badge sells for five francs. It’s a matter of honor for guests to buy! Renting taverns and booths brings 400,000 CHF to the cash register. The buildings cost 1.8 million Swiss Francs. Assistants receive 8 francs per hour and are usually paid to the clubs they are involved in.
Sustainability
“The Yodeling festival is a great showcase for us,” says tourism expert Keller. He estimates the advertising value to be around 100 million Swiss francs. Keller believes Zug will benefit in the long run. “People still talk about Federal Wrestling and Älpfefest four years ago,” Keller says. He assumes this will be the case at Jodlerfest as well. Many people get the wrong idea about Zug when they think of tax havens and shell companies. With its central location and living traditions, Zug has a lot to offer.
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
