Fashion How to slow down time: on ways to shop the non-mass market

The easiest way to slow down fashion is to wear secondhand. Second hand gives every thing a new life. In such stores, already used ones are collected – popular foreign and Russian specialized brands or known in any mass market. In the new reading, each of the presented artifacts will shine with interesting colors.

Creative personalities will definitely resort to customization – creating a new design for their outdated thing. Patching worn clothes is easy with improvised means: scissors, thread and needle (no sewing machine needed) and any jewelry you have lying around. All you have to do is draw or embroider something by hand, cut off the sleeves or add volume with fabric and decorate to your taste.

The thing can thus be remade beyond recognition. If you don’t like an old denim jacket, turn it into a trendy shopper, turn elegant shorts and unnecessary sneakers into a flower pot. Reuse, or upcycling, gives a second lease of life to elements you no longer believed in.

Now celebrities are obsessed with vintage. Their designers look for vintage jewelry, outerwear and unique dresses from the last century. Why are they given such attention?

First of all, vintage items place bright accents on the bow and are sure to make their owner stand out. Time-tested, timeless classics add charm to the image at the moment, as each rare piece has its own unique story. That said, vintage pays off easily: you’re guaranteed media coverage and camera flashes at an event, and the high-quality designs and materials often mean longer wear times than modern models.

Second, vintage is one of the best ways to slow down fashion.

“It is better to buy one high-quality thing: a vintage or a proven brand. Than 10-20 rags that don’t last long and aren’t made in clear conditions. In my collection there are real diamonds, far from being one-day diamonds. They are out of time and everyone has their own destiny,” the expert shared on the Radio 7 podcast.

In addition, collecting serves as a way for many to express themselves and find their own identity, wrote psychology professor Mark McKinley in the book The Psychology of Collecting. People who like to collect a series of similar objects and combine them with one concept get aesthetic pleasure and positive emotions from the process. This experience helps them fill things with “their meaning, their property, their passion” and thus express themselves.

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Website: radio7.ru