From corsets to leather jackets: blogger Violetta Onoprienko shares super finds at Moscow Fashion Week markets 27.04.2023, 23:42

Blogger, model, actress and contestant on the popular reality show “The Bachelor” Violetta Onoprienko recently launched her underwear line with the brand Soie Soie and today she is happy to share with us her personal favorites from the collections of Russian designers at the Moscow Fashion Week markets.

If you missed the schedule, then we suggest: markets will be held from April 28 to April 30 in shopping centers of the capital – Europolis shopping center (Rostokino), Metropolis shopping center, Oceania shopping center, Paveletskaya Plaza shopping center, Riviera shopping center, shopping and entertainment center “Good!”, SEC VEGAS Crocus City. The full schedule and list of participating designers can be found on the website of the big event.

And now grab a selection of Violetta’s favorites – she’s already found her favorites that you might just love too!

passive

The new collection from Passa is definitely my favorite. Those who follow my social media know that I adore bodycon dresses with outer seams, which are absolutely on trend right now. Leather, corsets, lacing – the whole collection fits into my wardrobe without any problems.

The brand offers ready-made trendy looks for almost every occasion. Here you will find things to go to a party, a business meeting, an evening with a friend or a walk in the park. All models are made in the same style, while maintaining the key components of the brand: freedom of expression, restraint in the choice of colors, complex decor, asymmetry. In addition, the brand pays attention not only to the beauty and quality of its products, but also to availability – the brand can be classified in the mid-plus segment.

Jenesaq by Lena Mejová

Designer Lena Mezhova always tries to discover a new aspect of femininity in her collections and carefully studies a whole range of forms and styles of women’s costumes from different periods. Thus, organic and contrasting combinations are born at the same time.

Among all the models, minimalist overalls and bright jackets with interesting pockets on the sleeves can be highlighted. I would also like to note the multi-layered images. In my opinion, this is the best way to demonstrate the connection of the inner world and clothing that reflects the complexity and versatility of the individual. The Jenesaq by Lena Mejova collection is a combination of classics and bold experiments that allow every girl to show her true self.

BACK_BACK

This season, the long-awaited spring arrived not only in the streets of the capital, but also in the new collection of the ZA_ZA brand. Huge flowers bloomed on the bright peaks, which emphasized all the tenderness and grace of the created image.

In the new collection, sonochrome harmoniously coexists with juicy prints and light white summer dresses – with elongated light sweaters and tops embroidered with sequins. All the forms of spring are reflected in the created models – its touching restraint and mildness, its richness and desire for change. Only one thing remains unchanged – you can’t tear your eyes away from the proposed images, you admire them just like cherry blossoms blooming in a botanical garden.

ASK by Guri

Restrained, mostly monotonous images were presented to us by designer Anastasia Guryanova. Three colors were chosen for the entire collection: sand, black and white. The limited color range does not limit the designer’s creative solutions, so you can find everything from tops with an open belly to warm jackets and classic loose shirts.

I recommend studying the costumes first, you will find quite a lot of them in the new collection. My personal favorite is a beige suit made of soft sand-colored wool, consisting of a jacket and palazzo pants. It’s easy to feel like a real businesswoman ready to take on the world.

Rishi

And of course, I couldn’t pass on the bold images from the Rishi upcycle brand, which are also made with a patchwork technique that makes each product unique.

The concept in which the brand works is very close to me. Upcycling in high fashion is not only an environmentally and socially responsible approach to clothing production, but also a way to create original designs that are unparalleled.

And all the resulting images are quite “loud”, you can’t stay in the shadows with them. Even the panama and tote, created for the new collection, can get all the attention of others without outside help, because non-standard things will not be lost even among the loudest crowd.

Alina Farkhutdinova, a specialist in influencer marketing and the creator of an advertising agency with bloggers (whose team includes Violetta Onoprienko), says: “The brand is very popular on social networks thanks to active work with bloggers, stylists and celebrities.”

The expert adds: “I bet you’ve seen their ultra-trendy denim scrap corsets in your feed more than once. A great strategy for the promotion of Russian brands is to present the product to a potential audience of buyers through the appearance of influencers in the brightest item from the collection, which will become an object of desire, evoke a strong association with the brand, and then lead buyers to become familiar with other things that may be more basic .