Fashion These colors will be worn all year round by girls who really understand fashion: the expert guide

“Take, take, shade is the trend of the season” – do you also not believe these words? For the last timethe seasonal palette is manipulated by everyone who is not too lazy: internet experts of high fashion couch universities, online stores, bloggers, showroom marketers who need to get rid of the rest of the collection… No, we are not stuffy, but judge for yourself: when you hear the phrase ” 3 main shades of the season “- what colors come to mind?

We’re even willing to bet that out of five girls, all five will answer something of their own. The most you can agree on is hot pink (aka Viva Magenta) and Very Peri, which have become newsmakers thanks to the efforts of the Pantone Color Institute. But the rest of the shades that each of us reasonably considers to be the main characters of 2023 are the opinions of individual experts that we took for granted.

Of course, it is possible (and even necessary) to determine the most popular shades for the upcoming season: designers need it so that their collections fall into the trend, fashion, of course, to create the most relevant wardrobe. And even for those fashionistas who do not chase the latest “whistles”, it is also useful: seasonal lines, as a rule, immediately offer ideas for styling bright colors, and it is just a sin not to use them.

Only now fashion predictions are not based on momentary observations, they say: “Lately there has been a lot of green around.” No, special techniques are used for this, stylists and fashion experts follow the industry, watch shows, analyze all the details down to social moods… In general, we will not burden you with unnecessary information – it is better to tell you what real professionals think about the palette of 2023 . And we definitely take their word for their wardrobe!

Let’s start with the Pantone analysis – The Color Institute always takes into account all the major fashion weeks and highlights some of the strongest color trends. At New York Fashion Weeks, the palette is usually brighter and a bit more aggressive, while at Milan it’s more natural. But of course this is not an axiom, and there are common accents from show to show, wherever they take place.

For example, designers are actively promoting “barbie pink” – please note, not burgundy purple, but a lighter, girlish undertone. “Included” is a cheery orange, even an orange color. I can’t help but think of Elle Woods – remember when the legal blonde said that whoever loves orange doesn’t have everything at home? .. In 2023, she would have to publicly apologize: officially, this shade is a trend!

But let’s not forget about greenery: this natural color not only went viral in collections from haute couture to mass market after Bottega Veneta, but it was given a new lease of life in the 2023 season. Victoria Beckham, Elie Saab, Blumarine, Max Mara, Fendi – almost all recent collections have their own interpretation of green. You can’t go wrong here – both muted herbs and rich emeralds are in fashion. More green! Good for health by the way.

To verify what industry experts have to say based on personal observation, we turned to the notes of Ashley Full, fashion expert, stylist and designer. After watching the latest trends on the runway, she gave her verdict: “We’ll see ferns and green moss throughout this spring – and on into fall. This natural shade may seem daunting to some girls, but you can tame it with accessories or prints with a little green.”

And you’ll be surprised (or not), but Ashley also highlights pink. To a certain extent, the Barbie movie, which will hit international screens at the turn of summer 2023, is “guilty” of this, but it also reminds us of the fuchsia, played by Valentino, who was an eyesore on the red carpet all last year. by itself.

“Expect the most daring fashionistas to dress all in pink. More restrained girls can soften it with shades of moss and fern. But don’t be afraid of the full look!” Full advises.

To make sure of our colorful top, we asked the experience of Julie Benyamin, fashion expert (and, incidentally, VP of design for Gloria Jeans) – she recently returned from the Paris Première Vision exhibition, where the trends for the coming year or two are discussed. They also focus on digital fashion, which we already have to reckon with.

“Deep, almost neon colors inspired by the digital world and virtual reality are gaining importance,” says Yulia. – In 2024, Viva Magenta (crimson red), which is popular this season, will be replaced by Digital Magenta, the ultra-bright pink color associated with Barbie dolls. And with it – a magnificent light green chlorophyll gel (“Chlorophyll gel”) and yellow Cold Sun (“Cold Sun”).

At the same time, according to the expert, along with bright juicy colors, more muted tones – cold beige, various shades of gray or, as they say in Paris, “melancholic colors” – are coming into trend. These are smoky Cloud (“Cloud”), dusty white or Linen Flour (“Linen Flour”), camouflage Mudbath (“Mud Bath”), noble blue Black Lava (“Black Lava”).

By the way, you yourself could have noticed this trend: many fashion weeks at fashion weeks combine soft yellow with faded versions of the most popular shades. Even the famous lavender is back, only in a more pastel look. So what Yulia Beniaminova said can be considered as an advanced guide: combine extra fashionable colors with “digital” hits – and you get combinations that are effectively shown by top influencers at all fashion weeks – no thanks!