4 Unique Ways to Wear Logos Without Looking Like a Fashionista

In the mid-2010s, the logomania trend reached its peak: celebrities and influencers were covered from head to toe in their favorite brands. Over time, clothing with a similar design inevitably left the top of Olympus and began to be considered an anti-trend. But let’s not repeat that fashion is cyclical: in 2021-2022, Fendi adidas and Gucci, Fendi and Skims created unique logos in a collaboration that helped logomania smoothly return to the wardrobes of fashionistas.

Tights with a pattern are no longer considered an anti-trend, but there is one important condition – it should not be just a drawing, but a monogram of a certain brand. Influencers have been wearing nylon models with Gucci, Vetements, Chanel logos for several seasons. Girls combine them with short shorts, skirts or mini dresses and choose moccasins, boots or over-the-knee boots as shoes. We consider the monochromatic look to be a win-win when tights become the main focus. But it doesn’t have to be all black – even white and colored tights with a monogram can be styled interestingly. So don’t be shy!

bags

Gone are the days when every fashionista had a Michael Kors monogrammed handbag. This season, the most relevant option will be models with hardware in the form of logos. The metallic identity does not look too flashy and blends easily with different textures. But when buying such an accessory, it is important to pay attention to the quality of the details, so that after a few weeks of wearing socks, you do not have an unpleasant surprise. The “golden” coating can peel off, change color and leave only a pleasant memory.

Fabric

We’ve kind of gotten used to monochromatic pantsuits, but models with monogrammed fabric are slowly entering everyday life. A logo pattern that is a few shades lighter or darker than the main fabric has become a good alternative to checks and stripes.

Decoration

Accessories are the icing on our fashion cake. They complement the outfit and help create a certain mood. Earrings, rings, hairpins and bracelets with brand logos will look appropriate not only in combination with evening dresses, but also in everyday life. We recommend wearing earrings with your favorite brand’s identity on one side and more subtle studs or studs on the other. In combination with a high “licked” hairstyle, such an ornament will become the highlight of your image. Be sure to use this hack when you’re experiencing creative block from the “I don’t know what to wear, I’ve worn everything!”

Author: Daria Atamanova