In the pre-New Year season, when you really want to believe in a miracle, the House of Bulgari presented a special holiday campaign “I Believe in Wonder”. A project inspired by the feeling of unity among people invites you to immerse yourself in the world of miracles and share this mood with those who need magic the most.
The “I Believe in Miracles” campaign not only makes you hope for the best, but also starts a chain of endless miracles. For example, the house announces a partnership with Save the Children, with which it has been working for more than a decade, with the aim of supporting children from the most vulnerable areas of society and helping them improve their access to education and health care. The 2022/2023 holiday season aims to promote early childhood education in Zambia by guaranteeing the right to education to children between the ages of 3 and 8 who live in rural areas and are effectively excluded from public education services in the country.
We can support the Save the Children’s Zambia project by simply sharing a relevant contribution from the House accounts. Bulgari has also created its own version of augmented reality called I Believe in Wonder – it will be available on social networks worldwide. Using the front camera, users can “share the wonder” by taking selfies with a smile: the more a person smiles, the more fireflies appear on the screen.
By switching the camera to the main one, you can record a video in augmented reality: with a wave of your hand, magical fireflies appear on the screen, reminding us that everything – even the seemingly impossible – is in our hands. By posting such content and tagging their friends, users trigger an endless stream of help to activate the chain of miracles themselves and draw attention to an important project.
From November, visitors to Bulgari boutiques will be able to immerse themselves in the House’s magic through an exclusive augmented reality experience that is only offered in selected locations around the world. By scanning the QR code on site at each of the Bulgari boutiques, visitors will get their own access to the project – and with it, the opportunity to support the campaign and make a small miracle for those who need it so much.
Source: The Voice Mag
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