The fact that Pantone has announced Viva Magenta as the upcoming color of the year is both predictable and unexpected. For one thing, Veri Pery shades (also selected by the Color Institute) and fuchsia, which went viral thanks to Valentino, were considered the main ones in recent seasons. Therefore, it was not surprising that a color from the red-purple palette was chosen as the next champion.
On the other hand, Magenta is a really complex color. It’s not even easy to describe: it’s a pink shade with purple and burgundy undertones. Some experts call Magenta crimson red, raspberry – there are many variations.
Yes, Viva Magenta is a juicy shot that immediately grabs all the attention and demands a solo part. That’s why we invite you to try not only trousers, top or gloves in a trendy shade, but also a dress, so that your New Year’s look is completely dedicated to the new color. Midi, mini, draped, velvet, satin – grab a selection of our favourites!
to the shop
to the shop
to the shop
to the shop
to the shop
to the shop
Photo: Getty Images
Source: The Voice Mag
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