The Dopamine Closet: How To Build It So Your Clothes Show Your Confidence

To begin with, it is important to make an important note: some consider the dopamine wardrobe a marketing ploy to refashion old things and sell them with new attitudes. But if you look at it, each of us gradually collects a “dopamine” wardrobe – just in our own way.

Clothing was first named after the hormone of joy in 2017, but the idea really became a mainstream trend after the pandemic. Remember the boom of fashion bloggers in sequins, feathers and stilettos? After a long quarantine, we wished for joy, a vacation – even a virtual one, or a party – even in pajamas, but in slippers with pom poms.

It was then that experts noticed that people began to buy clothes in bright colors more often. Designers also reacted to the new reality and introduced juicy accents into the winter collections as well. So for a few seasons, a green Bottega Veneta handbag was viral, then a skirt of the same brand in the shade of Very Peri, now the orange Prada slingback sets the tone. And there is nothing to say about Valentino fuchsia!

This means that for some, Bottag greens subconsciously became a symbol of calm, while others were drawn to barbie pink – as a reference to a carefree childhood. And by the way, that’s why there are so many “party” clothes in brands today: some feathers lift the mood, other girls feel like the center of the universe in sequins. Because we have different associations, everyone’s dopamine wardrobe looks different.

Therefore, in order to put together a capsule that makes you confident and happy, you do not need to look for samples and try to calculate a universal formula. Just observe yourself: what images found on the Internet and seen on the street do you think express confidence, calmness, good self-esteem?

With such outfits, you can even create a separate album on your phone: if you feel that the look evokes some emotions, save it. And you yourself will notice how some elements and shades are repeated in the selection. These are key items for your dopamine wardrobe.

Let’s practice right now! We’ve put together a little wish list of bright and juicy finds – and you can check which ones will make your heart skip a beat and your eyes stop. By the way, it will be symbolic to start building your new wardrobe with this news: from now on, let every thing give you superpowers. And which one – according to associations, choose for yourself!