Expensive “The Rings of Power” flop? Not even half (!) of viewers have watched the series on Prime Video

So was The Lord of the Rings: The Rings of Power a hit on Amazon Prime Video or not? This question has puzzled fans and the trade press since the most expensive series of all time ($715 million according to the ) was released in the fall of 2022. After Amazon itself announced a launch record, figures from external sources quickly painted a different picture. And this image is now also supported by an extensive report on Amazon and Amazon Prime Video in the American industry magazine substantiates.

Bad completion percentage for “The Rings of Power”…

One song in particular stands out: , ie, the proportion of people who not only started a series but also watched it to the end.

Again write, have in America only 37 percent of subscribers watched the entire first season of “The Rings of Power.” Outside of North America, a whopping 45 percent of those who started watched to the end. But even one 50 percent alone would be a solid result, but not earth shattering keep writing.

The be an extremely important metric for streaming services, possibly more important than pure ratings. At Netflix, for example, it has sometimes happened that series were canceled that were actually streamed quite well. The conjecture is obvious here that many people with a Netflix subscription got a taste of the series, but only a few made it to the last episode. And in such cases, an extension is understandably not worth it.

… but still a success?

However, Amazon still insists that Season 1 of The Power Rings was a success – and that it laid the groundwork for an even bigger, even more successful second season. “This desire to portray the series as anything but a success does not reflect anything we are discussing internally,” said Jennifer Salke, head of Amazon Studios.compared to that .

There will be more dramatic twists in the second season, Salke also explained, as will some of those responsible for “The Rings of Power” before her. “This is a great opportunity for us. There was a lot to set up and prepare in the first season.”

And indeed With a company like Amazon, which is mainly a mail order company, you should not even see Prime Video and the films and series produced for it separately.again r modeled on the series “Daisy Jones & The Six”, published in March 2023. It was not a great success on Prime Video, but it did return the original book to Amazon’s bestseller list and additional merchandise could be offered. It was then similar to “The Rings of Power”.

The second season of The Lord of the Rings: The Rings of Power is expected to release on Prime Video sometime in 2024.