Golden Globe: When will its 81st edition take place?

The 81st Golden Globe Awards will be held on Sunday, January 7, 2024, after the last award was atypically held on a Tuesday, Variety reported.

Considering the enormous drop in viewership recently Golden Globesthe organization decided to move the date of the ceremony to Tuesday this year so as not to compete with National Football League games.

In the last two decades the screen share of these prizes reached its maximum with 26.8 million viewers 2004 and gradually decreased until it recorded 6.3 million viewers in 2023, the lowest figure in 15 years.

The Hollywood Foreign Press Association (HFPA, in English), the organizer of these awards, is currently in negotiations to design another transmission model that could go through an alliance with the service “streaming“international, according to Variety.

Platforms such as Netflix, HBO and Amazon Prime Video have recently shown interest in incorporating live content into their programming schedules.

In fact, the 29th edition of the awards Hollywood Screen Actors Guild It can be watched open next Sunday on the Netflix YouTube channel.

The outbreak of the pandemic and various investigations linking the HFPA to various scandals of racism, corruption and influence peddling meant that these awards – until then the most important after the Oscars – lost interest from 2020.

Commitment to restore its prestige this year and offer more transparent and inclusive – counting on African-American comedian Jerrod Carmichael as host – did not produce the expected results. NBC.

The mentioned chain published them prizes since 1996 except 2022.

That year, criticism against Ggolden wolves it led to a celebration behind closed doors, with many stars Hollywood refusal to participate and no telecast.