Jeremy Fragrance – that’s why the German influencer is so famous

The man with the very catchy name originally comes from a “problem area without luxury” and is now a millionaire. We introduce you to the viral perfume blogger and his story.

Jeremy Fragrance, whose real name is Daniel Schütz, is a perfume influencer and co-founded their own perfume label called “Fragrance One” with his brother. In his videos, he talks about perfumes – like whether he likes them or how they smell – and of course about his lifestyle.

703,000 people follow his Instagram account and his channel even has 1.96 million followers on YouTube. However, he has the most reach on Tiktok – there are 6.1 million followers.

Jeremy Fragrance is a full-time influencer – he has been uploading videos to YouTube for six years – and makes a lot of money from it. According to “Kabel Eins”, he earns more than 100,000 euros per month from advertising revenue from influencer stores and the sale of his own perfumes.

Before making his living from perfume videos, the self-made millionaire worked in a wide variety of other jobs: he was a model, acted in theater and was a singer with the moderately successful German boy band “Part Six” between 2008 and 2010 . After his YouTube dance videos and music making failed, he went on to study industrial engineering.

Jeremy Fragrance was born on February 5, 1989 in Oldenburg, Germany. As a child of Polish immigrants, he was raised Catholic – according to his own statements, Catholic values ​​still play a major role in his life.

He grew up in a “problem area” in Oldenburg – then, as he says, his life was “not very luxurious”. His family is important to him, which is why he supports them financially.

In 2014, the now 33-year-old from Oldenburg started his YouTube channel: there he gives perfume tips and tricks and evaluates different scents in his videos. He got the inspiration for this during a trip to the US: he was captivated by the fragrance in the branches of the fashion chain “Abercrombie & Fitch” and decided that fashion and perfumes for men would be his themes from then on.

His breakthrough came relatively quickly: only four years later he received the FiFi Award. The FiFi Award is presented annually by the Fragrance Foundation to recognize outstanding creative achievements in the fragrance industry.

His participation in this year’s celebrity edition of the “Big Brother” show made headlines. In the container he behaved as eccentric as he is – not all participants liked that. He made a name for himself with statements such as the following: «I am a machine in the sense that I don’t need your money, because I have enough of it myself. I suspect that I can give people more added value than most other residents.”

The fragrance influencer also didn’t want to do without his signature look (all white everything) and vehemently rejected the clothes that the “Sat1” format offered – the other contestants reacted visibly irritated to his airs and Graces.

But it wasn’t that bad, because: On the 6th day, Jeremy Fragrance voluntarily left the show, saying he had underestimated “Big Brother”.

Jeremy Fragrance reveals little really private information about himself. However, as far as we know, he is currently single – his last (publicly known) girlfriend was Lara Kim Andersen, about whom nothing else is known.

The 33-year-old has several properties in the US, lived in London for a while and is now said to live in Bonn, in the Holzlar district.

Jeremy Fragrance continues to assure his fans that he is not on drugs. In an interview with Youtuber Leeroy Matata, he says that he has never tried cocaine, but that he is aware that his cheerful demeanor may come across as such. His followers on Instagram seem to have a different opinion: