Big hype about Beaujolais

It was then again on November 17, 2022. As always, on the third Thursday of November, the first wine of the year was presented worldwide: Beaujolais Nouveau. Shortly after the barrels are rolled in Lyon’s old town, freshly picked drops can be sold. The arrival of the young grape juice is celebrated with many festive events all over France. In my own experience, no throat stays dry. This date is also entered in the international wine calendar. In Japan, for example, wine lovers have a tradition that is both unique and somewhat decadent: bathing together at the Beaujolais Nouveau.

curse and blessing at the same time

Its delicious party wines and intense marketing are undoubtedly drawing international attention to the somewhat forgotten wine region of Beaujolais. This is increasingly overshadowed not only by Bordeaux and Burgundy, but also by Languedoc-Roussillon and the northern and southern Rhone region. There are several reasons for the decline of the once proud region between Lyon and the Burgundian Mâconnais. In the late 1970s, the best samples were priced similarly to popular Burgundy wines. There’s no doubt that the massive orgy with young and often somewhat mundane drunkards doesn’t really bolster Beaujolais’ reputation. However, the area has been experiencing a renaissance for some time. There is even talk of a genuine scam, especially since the best producers in the Côte d’Or (Burgundy) have invested heavily in the region.

Complex and inexpensive cruze

Because Beaujolais has a lot to offer for wine and gastro fans. The world’s best Gamays are produced at 10 Cru plants south of the Burgundian town of Mâcon. The grape variety, not approved for fine wine production in Burgundy, develops particularly fascinating wines here. After all, wines from the high-end title of “Moulin-à-Vent” are long-lasting, elegant and incredibly versatile dinner companions. Personally, I got to know Cru wines by Beaujolais at a tasting a few years ago and have been a huge fan ever since, just don’t make the mistake of uncorking these bottles too soon. Because when they’re young they’re usually bulky and sealed, and they only unlock their full potential after a few years of aging in the bottle. But then it’s wonderfully elegant, multi-layered, and just funky.

In Coop’s wide range of wines, you’ll find Beaujolais Nouveaux that are both delicious and uncomplicated, as well as excellent Crus! And of course many other wines from France, Switzerland and the great wine world.

Inspire yourself!

Over the last few days I have been heavily involved with the Beaujolais region and its wines. I have particularly positive memories of top producer Georges Duboeuf. In its wines, it combines everything that makes the region unique. The drops are fresh and fruity, simple and easy to drink, or complex, elegant and long-lasting.

You should try these four drops

The article comes from Tobias Gysi, a sommelier and Swiss sommelier.