Shirin David’s McDonald’s ad caused a stir

Rapper Shirin David’s advertising deal hits like a bomb: the 27-year-old has long been more than just a musician. Since she launched her own “DirTea” iced tea, she has been a successful entrepreneur. And: Shirin David has a huge following on Instagram of more than 6.2 million and has become her own brand in doing so. Now she surprises with a collaboration with the giant McDonald’s – and causes a stir in the network.

The success of Shirin David’s own iced tea brand “Dirtea” proves how popular the rapper is with her followers. Now, with the cooperation of McDonald’s, she is once again committed to the food industry. The fast food chain released a video on its social media channels on Wednesday evening that caused a stir.

It shows the rapper dedicating her own music promotion video to the company. The new version of “We love” inspires fans on social media. She gives lines like “Have something sweet for your boy, maybe cheescake” or “Guys always say I look like a brush, I show my middle finger and bite the fruit bag”. These seem to be doing very well.

The comments under the YouTube video are flooding. «This is the best collaboration ever! Legendaaaaaar!”, one user writes, joining a multitude of enthusiastic comments. Another writes: “The collaboration we didn’t know we needed. Everything well done!” He adds “We love”, referring to Shirin David’s last line in the video.

“Just advertise your own song for such a big company like McDonald’s and then just change the default slogan – we love it!” wrote another user.

The response on Tiktok is also enormous. The top comment below the track: “I cry, best commercial of the century.”

The direct message to LGBTQ+ is also well received. Countless users are enthusiastic about the phrase “for the gays, for the girls and the bi-babes”. They describe the part as “hammer” or “strong”.

But: Advertising doesn’t just meet love. In the comments, there are several indications that the associated sweepstakes that McDonalds is promoting is a scam. Critics, for example, complain that customers can win expensive prizes – like a Playstation. However, the chances of that happening are negligible.

When it comes to climate protection, the group is no more a role model than it is when it comes to healthy eating.

The food organization Foodwatch, the German children’s charity and health insurers probably won’t appreciate the startling fast food advertising either. This week they called for restrictions on unhealthy food advertising. According to this law, the advertising of fast food and sweets between 6 am and 11 pm must be completely banned. The argument: Young people, in particular, need more protection from unhealthy eating to contain the “obesity epidemic”.

Rightly so, according to the latest figures. Accordingly, obesity in children and adolescents in Germany is a real problem. The number of morbidly obese youth has been rising significantly across the country for years, according to a new study. Especially during the Corona pandemic. Between 2011 and 2021, the number of 6- to 18-year-olds who were obese grew by 33.5 percent.

In the subgroup of 15 to 18 year olds it even increased by 42.5 percent and in boys aged 15 to 18 by no less than 54.5 percent. This is apparent from data from the commercial health insurer KKH in Hanover. According to Christine Joisten, board member of the Working Group on Obesity in Children, there has been a huge increase, especially in social hotspots.