“We are the money grabbers on the street”: Cedric Schild reveals his secret to success

Three days before the premiere, his nose is pale and the circles under his eyes are deep. His mustache is as thin as the man who wears it, his sports pants have holes and his sweater hangs around him like a bush. It looks like a “butterfly”, a pitch butterfly that has not yet fully hatched. You wouldn’t believe his age at 32, and maybe he’s just growing up soon.

So that’s him. Not on the screen, but in real life: the small cast that wants to drop a bomb on Thursday in the Casino Theater Winterthur, Supercedi alias Cedric Schild. The Swiss social media personality for young people. As the lovable police trainee Butterfly, with an S-mistake, a big heart and a talent for great chaos, he played his way into the hearts of the SRF series “Tschugger”.

This butterfly, aka Supercedi, is an identification figure for Generation Z. They must be impatient and demanding, tech-savvy and constantly online. Online personality Schild ventures out for her cover on the theater stage. It should be a combination of stand-up and personality show. He is aware that the move means ‘breaking out of the comfort zone’ for both him and his followers.

The network as an umbilical cord with which these fans are further connected to Supercedi because he is someone like them or someone who dares to do what they would like to do. Supercedi has 110,000 followers on Instagram and 5,200 on Tiktok. He and his team are followed by 300,000 people on the video platform ‘izzyprojects’, a social media format of media group Ringier, of which he is the figurehead. Supercedi is a superstar in Switzerland.

The young man from Uster, who keeps his private life as secret as his haircut on a ‘bad hair day’, has had an impressive instant career over the past five years. There is a hype around him that really shouldn’t exist in this skeptical and cautious country. His live presence in the theater will fuel the hype; the tour sold out in a short time. An expansion in the fall is already planned.

Because Schild has it all, as you can see in the viral ‘Izzy’ videos with Cedric as the frontman. For example, Supercedi successfully investigates scammers of grandchildren; Thanks to the team’s support, the Zurich city police were able to arrest five telephone criminals. The idea of ​​’Izzy’ is easy yet provocative: the team goes to the door and senses the people’s bad behavior. Schild, a marketing talent, says confidently: “We are the ‘checkout bank’ of the street.”

That’s not entirely untrue. In his videos, his team exposes a pyramid scheme that tricks people into becoming multi-millionaires in no time. Multimillionaire apprentice Schild plays the interested party, and the team is also hiring. Or he uses a phone stunt to get a member of the Swiss military to send him secret files as ‘Major Schild’. The coup caused a minor state affair. Deep down and proven by degree, Civil Protector Schild is not just a comedian, he is a proven journalist with an investigative edge.

But we warn against expectations. It is no coincidence that his first phase program is called “I de Videos am Funnyr”. He stole the statement from a Swiss influencer who did not hesitate to express her disappointment with the real Mr. Schild. Happy. The turn-off announcement ‘I’m funnier in videos’ will ensure that Supercedi no longer has to hear this accusation after his live debut. And if he hears him, he can answer that he himself advised against it.

But someone advises, he advises vehemently, and that is not just anyone. It’s Viktor Giacobbo. They met Schild at the Comedy Award ceremony, he went up to the younger man, who could be his grandson, and said, “With your improvisation skills and your talent for journalism, you belong in front of a live audience.”

Supercedi was super motivated and asked such a friendly first question: “Do you also have stage fright?” – that it matched. For the first time, Viktor Giacobbo directs the program of an absolute newcomer on stage. The two have now become good friends and Schild can say: “I work with the best people.” In addition to Giacobbo, his two ‘Izzy’ co-founders Florian Scholl and Jonas Bayona are also on board.

They worked for a year and a half, wrote jokes and then threw them away. On Thursday, Supercedi has a goal: “I count on the commitment that young people who may have never been to a theater, will take the time to visit a dog hole on a given evening. At best, they even like her. That is the goal I want to achieve.”