TikTok, the new search engine

Is TikTok the new Google? The social network of the Chinese company ByteDance is changing the way users are informed, especially among new generations.

Generation Z, according to “The New York Times”, prefers TikTok as a search engine over Google. Data from the American search engine revealed that about 40% of young people use TikTok and Instagram instead of Google Maps or Google when looking for a place to have lunch.

The fact that TikTok Positioning as one of the main search engines brings with it many questions for users. content creatorsspecialists Marketingcompanies and brands.

How to create and position organic content in search engines from TikTok? To answer this question, Jimena Gómez, Vice President more (strategic communication agency with the largest offer in Latin America), stated that we must first understand the generation that uses this platform the most.

In it webinar “How TikTok is getting new Google?” he explained that he was generation Z They use their cell phones more than any other generation, so they spend less traditional mediatwo thirds of them follow influential persons and 50% look for their own and trust them recommendations.

“He algorithm TikTok is the most advanced, it is the one that learns the fastest, the one that optimizes the fastest and delivers content to its users based on their interest. And something that not all social networks have been able to do, but TikTok has, is to understand that people change and that these changes in their searches are not years or weeks, but hours,” said Gómez, also CEO of RAW Talentat.

According to An extrathere are an estimated 136.1 million TikTok users Latin America 2022, and that figure is expected to increase to 173.3 million by 2027. Additionally, TikTok has more users than generation Z that instagramand most TikTok creators are 18 years old.

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By 2027, according to Statista estimates, the number of users on TikTok is expected to increase to 173.3 million.

One aspect that should be highlighted is that the platform represents its own content in video format, which results fun, informative and entertainingunlike other sites that do not have a human face.

In this sense, the TikTok algorithm takes into account user interactionsthe video information and device/account settings to determine what kind of content you present to users.

Each of these items They play a key role in presenting relevant content in feed of each user.