A new passenger profile after the covid-19 pandemic

Tourism is going through a significant transformation marked by the adaptation of the industry to the changing needs of travelers.

The covid-19 pandemic has made major changes in this industry and created major economic losses.

Between 2019 and 2022, losses worth $2.6 billion were recorded due to travel restrictions, according to the World Tourism Organization.

Study

The study “Boarding Pass Update” conducted by the communication agency Another highlights how tourism in Latin America has evolved to become more accessible and in line with the digital lifestyle.

Factors such as access to real-time information, alternative accommodation, more affordable transport options and a shift in tourist preferences towards experiences over material goods have democratized tourism in the region.

Study of More highlights five new traveler profiles in the post-Covid-19 era:

– Experienced traveler: Look for unique and authentic experiences in unconventional destinations. He cares about supporting local communities and immersing himself in local culture.

– Passenger without fault: You value relaxation and detachment. Enjoy peace and without a busy schedule. Look for heavenly destinations and luxurious gastronomic experiences.

– Zen Traveler: Seek deep travel experiences for personal growth. Combine physical and mental well-being, participating in yoga retreats, meditation and exploring local cultures.

– Digital nomads: Work remotely while exploring the world. You seek meaningful human connections in the places you visit and are interested in the local culture.

– Set Jetters: It is inspired by cultural trends and media entertainment. He tries to recreate in real life what he sees on the screen and shares his experiences on social networks.

these new passenger profiles They represent a diversity of needs and preferences.