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Spaghetti with tomato sauce from the jar again? This is a big dilemma for many parents of babies: In the hustle and bustle of daily life with work, childcare and household chores, there is little time to prepare children’s meals themselves. That’s why busy moms and dads turn to ready-made products that only partially meet their quality ideas. Because the nutrition of the little ones in the family should actually be healthy if things have to be fast.
Three young men took on this challenging task; yamo was born and with it the promise of producing delicious, fresh and nutritious food for children.
In 2015, Tobias Gunzenhauser and Luca Michas were colleagues and wanted to eat only vegan for a while. It’s not that easy, as they soon discover; especially at work. “There was a small shop near where we worked that had limited vegan options. “So we said to ourselves: ‘Let’s just eat baby food, it must be the healthiest thing there is,'” says Michas. But none.
Although the vegetable and fruit mixtures were all organic, they contained additives such as ascorbic acid, that is, artificially produced vitamin C. “We asked ourselves: How could the most vulnerable group of consumers be forced to eat this way?” recalls yamo -Co-founder. So the two thought of developing baby food that was as natural and tasted as good as parents’ home-cooked meals, but with a longer shelf life than homemade food. But how?
HPP method as a solution
His food scientist friend José Amado-Blanco had a plan: Use high-pressure pasteurization to preserve baby food. The so-called HPP method ensures gentle preservation of foods using high pressure without any additives or heat. “The process was not yet well known in Switzerland. But we just wanted to try,” Michas continued.
The three friends worked on recipes and conducted tests and surveys with nutritionists, pediatricians and parents. Luca, Tobi and José invested their entire savings into their venture. Thanks to an additional 50,000 francs from crowdfunding, Yamo was finally able to launch its first products in 2018.
Adults love baby food too
In addition to baby porridge, squeezing scrubs for children aged six months and over, oat drinks and organic fruit bars for children aged three and over are also on sale. “Many adults also like our products,” emphasizes Luca Michas. “This is the way it should be. It actually seems ridiculous to create a product category specifically for children. Our aim from the beginning was to create uncompromising nutrition that both children and parents would enjoy.”
Baby food, squeeze bags and the like carry names like “Beetney Spears,” “Inbanana Jones,” “Mangolina Jolie” and “Choc Norris.” “A five-month-old baby doesn’t care what the products are called,” explains Yamo’s co-founder. “On the other hand, so are the parents.” Names should remind you of the popular culture of your own childhood. “We mix delicious ingredients with famous people or well-known movie titles.”
The Yamo brand itself combines the cool factor and the love of healthy eating. It is a blend of the English phrase “yummy” meaning “delicious” and the Italian verb “amo” meaning “I love”. Either way, the founders need to continue striving to make more parents and children happy with balanced products.
Source : Blick
I am Dawid Malan, a news reporter for 24 Instant News. I specialize in celebrity and entertainment news, writing stories that capture the attention of readers from all walks of life. My work has been featured in some of the world’s leading publications and I am passionate about delivering quality content to my readers.
