Gabriel and Matías Di Tomaso are father and son and partners in their business. They make ecological stoves: they use ethyl alcohol as a heating base. They are sold all over the country.
sometimes a an idea is enough to produce much more than personal change or in living indoors. Sometimes they can change the lives of other people and even the common environment.
Entrepreneurship, today business, of Gabriel and Matias Di Tomaso, father and son and also partners, he has a lot. About 5 years ago, they came up with the idea to make stove that runs on ethyl alcohol. They put it into practice and reached the whole country.
They put on the market a organic productit does not produce emissions that harms the environment, nor does it pose a danger to users. Theirs sustainable stoves are the visible face of Di Tomaso design, the brand they've created continues to grow.
rediscovering yourself through creativity and work, the path of the Di Tomaso family
In the heat of summer, it becomes difficult to think about heating or looking for devices that protect the house from the cold. However, Matías Di Tomaso (30) receives, from January, inquiries for instagram customers interested in buying a stove.
"I think people wants to get ahead of the numbers a bitnot only for the season," he believes in a conversation with Chronicler.
One of the creators of the brand is naturally excited about the order. This is the result of the work that has begun about five years ago. "My old man made the burners that our stoves have, but he put them on the tables, as decoration, I did it as a hobby", he recounts.
"And I came up with the idea of using them for heating. I thought: 'what good heat it produces,'" he recalls, not missing the family, at that moment, The idea amused him. "I tried it on the terrace of my old man's house, I put the stove on and it worked: they believed me there," he laughs.
Both Matías and Gabriel (59) They were engaged in a completely different business: They were working on tennis lessons at a club they had in the area San Isidroprovince of Buenos Aires, where they live.
However, make the leap to change the workspace It was nothing new for themconsidering that over the years the family has been reinventing itself according to the requirements circumstances, and often crises in the country.
Gabriel had a shoe factory, where employs 23 people. But that melted away in the 1990s."He also had a kiosk and then became a dental mechanic, which he was great at. He's a very talented guy, you give him an idea and he realizes it", says Di Tomaso about his partner. "That's what Argentina takes away from you, you have to constantly reinvent yourself, otherwise it gets complicated," he says.
Di Tomaso Designe, continuous growth
The test passed and the stove fulfilled its function: it heated. With that certainty, They decided to sell the first one online. The purchase is completed, and word of mouth, between publications in Free market and Facebook Marketplace Entrepreneurship has turned into something else.
"When we sold 100 a month was already crazy", says Di Tomaso. The father already fully devoted himself to production with his own nets, and the son also fully introduced himself to sales.
Although everything went along the paths of growth from small to large, s in 2020 The first acid test for the brand due to the pandemic has arrived. "we outlaws and enough. People didn't buy the product before they saw it because they didn't believe it could heat. But they couldn't go out because of the quarantine", to remember.
Added to this was the problem of a shortage of the basic raw material they use: ethyl alcohol. "At first we gave up a lot, but then another situation appeared that helped sales. At the same time, nobody wanted to buy an air conditioner or traditional stoves so that there are no people in the house during installation," he points out. And Di Tomaso stoves do not require installation. - That's how we won.
Since then, growth was gradual and steady. First, they created a space in the garage of the house that served as a workshop, until the sale enabled them not only to have their own space, which they rent as such, but also also outsourcing tasks, such as forging.
They did last year more than 1000 units, and they hope to exceed that number this season.
How Di Tomaso Design ecological stoves work
The stoves are designer, they are made of sheet metal, with a structure comparison home. They have two parts: cabinet and burner.
The burners are removable, and has a slot in which it is filled with alcohol. The latter it does not remain in a liquid state, but is absorbed stone fabric that prevents spillage in case the structure falls.
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This does not require replacement or maintenance due to operation It's safe. Since you don't need it there is no gas or electricity to workit does not consume energy from traditional sources or emit substances harmful to the environment.
Switching off is done by "choking", closing the cover which It also serves for temperature regulation.
Di Tomaso stove models
Stoves enter two models:
Large
Generate 4000 kilocalories per hour: It holds one and a half liters of alcohol. Maximum regulated can last up to 4 hourswith the temperature regulated to a lower degree, up to 8 or 9.
- Costs 85,000 dollars
A girl
Spawning 3000 kilocalories per hour: Contains one liter of alcohol. You can also pay up to 4 hours maximum regulatedbut it is intended for heating smaller spaces, of approx 30 square meters.
- Costs 75,000 dollars
Source: Cronista
I am Jason Root, author with 24 Instant News. I specialize in the Economy section, and have been writing for this sector for the past three years. My work focuses on the latest economic developments around the world and how these developments impact businesses and people’s lives. I also write about current trends in economics, business strategies and investments.
