Zara is the only Spanish brand among the 100 most valuable in the world in Kantar’s ranking

tomorrowleading Inditex, is the only Spanish brand to appear in the Kantar BrandZ 2023 ranking, composed of market capitalization and value given by consumers themselves. This list brings together 100 major global brands, and the chain belonging to the textile giant Arteixo is in 94th place. It reaches this position with a brand value of 18.395 million dollars (17.079 million euros), a slight decrease compared to the previous year (28%) due to the impact The Ukrainian war and the consequent closure of business in Russia (its second best market after Spain). In 2022, the flagship brand of Inditex had a value of 25,400 dollars (23,584 million euros).

Despite the scenario caused by the war, Zara achieved good sales results and highlights the opening leading storeslike the one located in Madrid’s Plaza de España.

In the classification by categories at the international level, Zara wins in third place among the most valuable fashion brands in the world. It was only surpassed by Nike, which holds the lead for another year, despite the fact that the sports company also lost value compared to last year, 32%, remaining at 74,890 million dollars (69,536 million euros). A failure that applies to other brands in the textile sector, except for Shein, which breaks into second place on the fashion list with a value of 24.250 million dollars (22.516 million euros). In the global ranking, the Asian company is in 70th place.

Nationally, Zara continues to be undisputed leader. Their contribution to the ranking represents 21% of the total economic value of the Spanish top 30. There are four more Inditex brands in this national classification, which shows the strength of the group led by Marta Ortega.

In the international ranking, Louis Vuitton is the only one present, in eighth place, with the value of the brand increasing to 124,822 million dollars (115,565 million euros) thanks to luxury market good health.

In the general ranking, Apple is again in first place, followed by Google, Microsoft, Amazon, McDonald’s, Visa, Tencent, Louis Vuitton, MasterCard and Coca-Cola.

Apple’s leadership is attributed to its resilience. In a complicated socioeconomic context, the technology company managed to justify its prices premium through positive consumer perception. For its part, the general decline of companies in the technology sector is associated with the downward dynamics of the market, mass layoffs in great technology or the semiconductor crisis, among others.