The 20 most interesting and smartest business ideas from more than 2,000 applications were selected for participation in the project. Participants came to shoot in Moscow from various cities of Russia: St. Petersburg, Samara, Bryansk, Tomsk, Perm and others. The ideas of the presented projects cover a wide range of areas – from fashion and the cosmetics industry to agriculture, tourism and IT.
The business reality show Supernova premiered on the RU.TV channel. Over the course of 7 episodes, top experts and business mentors will teach participants the basics of business and help them improve their professional skills. The most purposeful will receive the main prize from MTS – 5,000,000 rubles to develop their dream business.
The business reality jury included:
- film producer, TV presenter, public figure, member of the board of directors of the Russian media group Elena Sever,
- head of the Supernova project, adviser to the president of MTS for culture and social policy, singer and actress Nadezhda Lysenko,
- Andrey Krasnopeev, Head of Innovation and Partnerships at MTS.
The host of the show is Yana Churikova.
“We have always known that the RU.TV channel and the stations that are part of the Russian media group have a very active female audience. And, of course, we were sincerely pleased with the huge response from viewers and listeners to the topic of our project. Thousands of women are passionate about their work and are interested in business development,” says Snezhina Kulova, creative producer of the holding. “Supernova will set a precedent and help not only the participants of the show, but also the audience to gain great business insights, believe in themselves and develop in their own direction.”
Russian artists also supported the entrepreneurial reality. The following participated in the promo campaign of the project: Lusya Chebotina, Yulia Savicheva, Sevil, Nyusha, Masha Weber, Marina Breeze, Bianca, Vanya Dmitrienko, Mari Kraimbreri, Yulianna Karaulova, Slava, Olga Seryabkina, Khabib, Mitya Fomin, Anna Sedokova, Dmitry Koldun.
Source: The Voice Mag
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