Yuri Antonov, Mot, Sevil and other guests at the third Radio Monte Carlo Golf Cup Stars

At the Radio Monte Carlo Golf Cup, the results of the First Forum of Russian Design and Fashion, which took place this spring with the informational support of the Russian Media Group, were summarized.

Ekaterina Ivanova, head of the creative projects directorate at the Roscongress Foundation, said: “The design industry in Russia has been created, and the theme of the First Design and Fashion Forum will continue at SPIEF, the Russian design space will appear there. , there will be shows of Russian designers, even with the participation of cyber models.

In turn, the President of the Union of Designers of Russia, Vitaly Stavitsky, said that SPIEF 2023 will also discuss the unified state design policy, thanks to which the country’s position is being shaped.

Evgeny Drozdov, CEO of IL DE BEAUTE, talked about the emotional component of the brand.

“We had the legacy of IL DE BEAUTE, which we adjusted with regard to international experience and became a Russian company again,” said Evgeny Drozdov. – We are facing a time limit to open in the new format. And the mission of the company was created: “ILE DE BEAUTE” – an island of beauty, calm and dignity.

The head of one of the leading companies in the field also spoke about the difficulties associated with the launch of new brands. As Yevgeny Drozdov noted, this year IL DE BEAUTE added 60 new high-quality brands to the existing 120 brands, and the chain now faces the task of making customers fall in love with them.

One of the channels of interaction between brands and consumers is the media, including music and entertainment, which form a positive information background for promotion. As an example of a platform for brand integration, the Russian music award of the RU.TV channel, which took place on May 23, was given, about the success of which the general producer of the RU.TV channel, Mikhail Bogomolov, said. 134 million contacts for viewing materials about the ceremony on the web, more than 1000 publications in the media – these are only the preliminary results of the event.

“Success is not determined by technology,” said Dmitry Mednikov, executive director of the Russian media group and moderator of the session. – The station “Russian Media Group” is one of the most dynamically developing. That’s over 35 million listeners a month. We were the first in Russia to launch a radio station completely created by a neural network. But this is technology. And growth provides a focus on improving listeners’ quality of life.”

“Adaptation is the main word that describes today’s reality,” summarized Valery Fedorov, General Director of VTsIOM. – And this is not only addiction, but also a reassessment of values. For example, political opinions turned out to be unimportant compared to the values ​​of life, love, the environment. I call it “revenge of eternal values”.

The speakers emphasized that today there is a huge demand from the audience, there are those who have the energy and resources to develop the country and the economy. At the same time, the risks did not disappear, but people understood how to live in this dangerous and exciting, but promising world.

Guests of the golf tournament and business session were also media personalities: Yuri Antonov, Pasha, Mot, Sevil (Artik & Asti), Lana Svit, Svetlana Khorkina, Dmitry Olenin, Nikas Safronov, Snezhina Kulova, Nina Fokina and others.