Breaking News – Audi has a new logo! More or less, sort of…
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This is the new Audi logo. It looks the same as the old logo, but no longer has the 3D elements. Why not? Because 2D logos work better on your phone and because other car brands have also opted for them.
Over there. Explains in a few sentences why the Audi rings now look flatter. Two Audi designers need 842 words in a press release. And that’s way too much.
No more chrome for the Audi logo
Again, the Audi logo has become two-dimensional (it debuts on the Q8 E-Tron). There is no more illusion of height and depth. Audi is also saying goodbye to the “chrome” in the logo. The new colors are simply black and white.
Also other brands with flat logos
Audi simply follows the trend. BMW, Dacia, Peugeot, Renault, Skoda and Volkswagen have also designed their logos to be flat and minimalistic.
Merger of four German brands
Audi emerged from the merger of four car brands: Audi, DKW, Horch and Wanderer. This is symbolized by the four interlocking rings. Audi AG was formerly known as Auto Union, a merger of car brands.
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Source: Auto visie
I am Jason Root, author with 24 Instant News. I specialize in the Economy section, and have been writing for this sector for the past three years. My work focuses on the latest economic developments around the world and how these developments impact businesses and people’s lives. I also write about current trends in economics, business strategies and investments.
