Lamborghini presents new logo: This is how it has changed over the years

Lamborghini reveals a new logo that replaces the old one after almost 25 years. In this article we show how the brand crest has changed over the years.

The brand was founded in 1963 by Ferruccio Lamborghini. After tractors, the manufacturer also began producing cars, and not exactly of the slightest kind.

The Lamborghini logos

Originally the Lamborghini logo was only found on tractors. The brand’s first car only came onto the market in 1963.

1953 to 1963

The brand coat of arms only changed in 1963. In the logo you will find the initials of Ferruccio Lamborghini. By the way, the Lamborghini Trattori is still there.

1963 to 1972

This was the first official logo. Taurus refers to the zodiac sign of the brand founder.

1972 to 1974

In 1972 the logo became more modern and featured gold. The bull was brought even more clearly into focus.

1974 to 1998

It is noticeable that Lamborghini has not had a striking gold and black logo for a long time. This was the logo for 24 years.

1998-2024

In 1998, the Lamborghini logo became gold and black again and the bull became even larger. The bull’s muscles also became more noticeable.

2024-today

The logo has now been revised. It is still gold, although the yellow pigment has been significantly removed from the brand’s crest. It is a more minimalist design without moving away from the letters Lamborghini and the bull.