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In the style of a fearless bullfighter, FIS chairman Johan Eliasch wanted to grab the most powerful bull in skiing by the horns. But shortly before the start of the World Cup in Sölden, the British-Swedish billionaire withdrew.
Consecutive. Last summer, Red Bull-sponsored superstars Marco Odermatt (26), Alexis Pinturault (Fr,32) and Sofia Goggia (It,30) received a sweet letter from the FIS headquarters in Oberhofen. The leadership of the international ski association made Odermatt and Co. aware that they would no longer accept the iconic helmet design in the colors of the energy drink can, as the entire surface painting in the colors of the famous can exceeds the regulated helmet logo size of 50 square centimeters. The top athletes were threatened with a hefty fine if they ignored this new regulation and even with disqualification for repeated violations.
Spicy: Although the insurance companies Helvetia and Uniqa and the confectionery manufacturers Manner and Milka have been painting the helmets of their drivers in the company colors for several years, only the Red Bull athletes were forced to change the design of their headgear. That is why Peter Schröcksnadel, former chairman of the ÖSV, sounded the alarm in an interview with Blick in September: “If Eliasch Red Bull bans the full-size painting of the helmet in the brand colors, he will have to do exactly the same with the other sponsors. And that could lead to these sponsors pulling out completely, meaning skiing is in danger of an absolute catastrophe!”
Eliasch has now also become aware of this. “At the autumn meeting in Zurich, the president suddenly stormed into the meeting with the news that the treatment of helmet designs for next winter’s alpine and cross-country races would remain the same as in previous years,” said Swiss ski director Diego Zuger. . Overall World Cup winner Marco Odermatt had several helmets made in a new design at the beginning of September. But after the backward role of the FIS president, we will probably never see them in a race again.
Source : Blick
I’m Emma Jack, a news website author at 24 News Reporters. I have been in the industry for over five years and it has been an incredible journey so far. I specialize in sports reporting and am highly knowledgeable about the latest trends and developments in this field.
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