Next round in marketing Zoff: Kilde and Co. take action against their own association

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Kilde and Co. have had enough. The marketing rights dispute in the Norwegian Ski Federation (NSF) is entering the next round. The athletes are campaigning against a new marketing agreement – ​​and publicly pressuring it.

In the Norwegian daily “Verden Gang”, Pal Kleven, the lawyer for the athletes in this case, shoots at the association: “It is of course difficult for the NSF to accept that it has to agree with the athletes how much of the marketing rights of the Athletes can sell the association to the sponsors.” A complaint was therefore filed with the NSF’s supervisory body against the latest contract.

Kristoffersen demanded compensation in 2019

Background: Unlike the Swiss ski aces, the marketing of the stars in Norway is standardized and goes through the association. In 2019, Henrik Kristoffersen took the NSF to court for a ban on driving with a helmet from his sponsor Red Bull. Due to the strict marketing rules, the income of the athletes is also falling. Kristoffersen then unsuccessfully demanded 1.75 million francs in compensation.

However, in 2022, the association’s legal committee made concessions: in the future, skiers should be involved in the dialogue on how their image rights can be used in agreements with sponsors. But that didn’t happen. “The federation sent the agreement to the athletes asking them to sign it. This is a dictation. It is the opposite of dialogue’, Kleven criticizes the association’s approach.

The athletes have complained to the NSF’s oversight body that the new agreement is inconsistent with the decision made at the time. Øistein Lunde, Secretary General of the NSF, leaves a back door open for adjustments: “There is an ongoing process and dialogue with the athletes to find solutions.” (dti)

Source : Blick