Tom Cruise mediated between the Hollywood actors’ union and the industry to avoid a strike

Tom Cruise “pressed” the big film studios and streaming platforms streaming to reconsider their stance on use artificial intelligence (AI) on the big screen during the negotiations of this collective with the American Screen Actors Guild (SAG-AFTRA).

In this attempt at mediation, which was exclusively reported by specialized media on Monday Hollywood Reporter, the American star also asked the representatives of the interpreters’ union to allow the actors promote your films during the period in which the strikes last, according to Efe.

The strike by SAG-AFTRA and the Writers Guild of America (WGA), the first simultaneous strike by the two institutions since 1963, is holding Hollywood audiovisual industry paralyzed after not renewing their collective agreements with the Association of Film and Television Producers (AMPTP).

the unpredictable consequences of this interruptionincluding huge economic hole that it could cause moments that were already delicate for the movie theater crowd, worried Cruise, who also positioned himself by urging AMPTP to agree to improve the conditions of the couples’ guild action scenes.

The protagonist of the series Mission Impossible, hence the interest in professional staff, has not confirmed its role in these negotiations and no further details have been revealed about this mediation, which has so far failed. However, this strategy would not be new in negotiations between AMPTP and SAG-AFTRA, as the latter group has on other occasions invited well-known figures to discuss key aspects of their agreements in which they already had experience.

In fact, any member can request to intervene in a trading session, and the guild can assess the value of their participation. Allegedly, according to information from The Hollywood Reporterthe syndicate concluded that Cruise’s point of view was worth noting.

SAG-AFTRA, which represents 160,000 players, failed to reach an agreement with AMPTP after nearly five weeks of talks that revealed a rift between the parties.

The use of artificial intelligence on actors’ self-image and what are known as “residuals”, fees that artists receive every time they provide a service streaming selling production rights to a new market are the points that create the greatest friction.

Actors meet to discuss the future of the profession

The currently-striking Hollywood Screen Actors Guild (SAG-AFTRA) held a virtual meeting Monday with some members to discuss the importance of achieving “transformative changes” in the collective agreement with the Alliance of Motion Picture and Television Producers (AMPTP). for the future of the profession, believes Efe.

“Without a transformative change to SAG-AFTRA’s current contract with AMPTP, the acting profession will cease to be an option for future generations of performers,” said Hollywood Screen Actors Guild chief negotiator Duncan Crabtree-Ireland, according to sources in the trade magazine. Diversity.

Crabtree-Ireland also felt that otherwise working conditions for actors could also encourage professionals already working in the sector to seek other careers in order to survive.

The American media pointed out that Fr 800 members from the union attended a discussion on the central topics of the strike they have been holding since July 13 last year, after the union and AMPTP did not reach an agreement on contract renewal.

The executive director of SAG-AFTRA moderated the meeting and discussed topics such as revenue sharing, health care and retirement, online casting platforms, as well as artificial intelligence. He also answered the questions of those present.

Lupita Nyong’o (12 years of slavery), Melissa McCarthy (Heat), Vanessa Hudgens (High school musical), Lucy Liu (Kill Bill: Book 1), Michael Stuhlbarg (form of water) and Josh Pence (draft day), were some of the participants.

At the same time, protests were held outside the offices of major studios in New York and Los Angeles, and among the actors who marched in the demonstration were Hilary Duff, Kevin Bacon, Bob Odenkirk and Francia Raísa.