Categories: Market

At the Hard Rock Hotel in Davos: 20 million new homes are planned at the WEF location

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This is what the current hotel apartments at Hard Rock Hotel Davos look like; 17 more, more modern units will be added soon.
Jean Claude RaemyEconomics Editor

WEF is a huge economic factor for Davos. Both hotels and apartment owners will be able to benefit from crazy nightly prices during WEF week.

The serviced apartment model is particularly profitable: This refers to fully furnished apartments built by hotels and sold to private individuals who live there for only a few weeks a year. During the remaining period, the hotel rents out the apartments and pays commission to the owners.

This also applies to the Hard Rock Hotel (4+ stars) in the heart of Davos GR. Its owner, International Hospitality Services AG (IHS), offered a total of 15 hotel apartments for sale after the opening of Hard Rock Hotel Davos in 2017. Now 17 more hotel apartments will be added.

A huge investment

The investment volume is 20 million francs. Spengler’s Inn, next to the Hard Rock Hotel, will be demolished. New residences are planned to be built here by the end of 2024. Sales started and the first flats were sold.

According to Marika Zanoletti (60), who is responsible for the sales of residences at Hard Rock Hotel Davos, the price of the smallest apartments starts from 700 thousand francs, while the cost of the largest is 1.8 million francs. “This corresponds to the usual local prices,” she says. The hotel apartment includes a kind of carefree package: the apartment is not only furnished, cleaned and maintained by the hotel, but the owner always includes parking, breakfast at the hotel and a visit to the spa.

More information about apartments at WEF
Rental craze at WEF
“Some chalets cost over a million francs”
WEF madness in Davos
The price of this apartment per night is 9855 francs
Unterlander fleece
Local mountain dwellers pay only half for the same apartment
Living more expensively with Porsche
How are luxury brands shaking up the real estate market?
Clear the stage in Davos
Switzerland’s first Hard Rock Hotel opens in December

Zanoletti says owners can use the apartments for up to eight weeks a year, or even “on a daily basis.” When rented to other guests, 60 percent of the room turnover is given to the owner. The WEF week alone generates a significant return covering maintenance costs and mortgage payments. But even without the WEF, according to Zanoletti, hotel apartments provide a return, as is clearly evident in 2021 when there is no WEF in Davos.

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