Categories: Market

On a promotional tour in Switzerland: Anna Derevyanko (46) is looking for investors in Ukraine

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Despite the war, Anna Derevyanko is trying to attract investors’ attention to her country.
Christian KolbeEconomics Editor

During the meeting with Anna Derevyanko (46), gunshots can be heard in the background and continuous explosions can be heard. Blick meets the economic developer at the Ukrainian House in Davos, where an exhibition of Russian war atrocities is on display. Despite the war, the Ukrainian economy is still functioning quite well, but there is a significant factor of uncertainty: the threat of mobilization of additional workers. “The level of stress among companies and their employees is very high; key employees can be drafted at any time.” In some companies, 10-15 percent of the staff is missing because they are at the forefront.

Some fields, such as agriculture, are already experiencing labor shortages. “There is a great demand in the army, especially for heavy machinery drivers,” says Derevyanko. Immigration of highly skilled people is also becoming an increasing problem. As a result, some of them would do their jobs abroad and thus continue to be brought into the economy.

tired workforce

What benefits Ukraine now: Even before the war, many women were working and were accustomed to taking responsibility in companies. “Women playing a more important role will change the whole society,” Derevyanko is convinced.

The biggest problem: People are becoming increasingly burned out. Already soldiers, but also all workers. «Companies invest a lot in the mental health of their employees. And what is increasingly missing: foreign companies and investors coming to Ukraine. “Although labor costs are lower here than in other countries, and war in the west or north of the country is far away.”

However, many foreign companies will not understand this and will therefore be afraid to expand into Ukraine. What does Derevyanko expect from the Swiss economy? Companies purchase Ukrainian goods and services. For example, microchip production is emerging in Ukraine. Ukraine positions itself as an alternative to Taiwan; a bold step.

Ukraine in Davos
Zelensky’s historic WEF speech
The West drives optimists into despair
Highlights in Davos
Swiss bosses don’t trust artificial intelligence yet
Amherd in an interview
“Zelensky’s energy impressed me”

Source :Blick

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