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After his great success with the Omega models, he is now aiming for the next blow.
A few days ago, Swatch’s worldwide advertising campaign drew attention to the partnership with Blancpain. The listings featured only two watch brands and the expected launch date of September 9, 2023.
Now the situation is clear: The new Swatch is called “Bioceramic Scuba Fifty Fathoms” and resembles Blancpain’s Fifty Fathoms diver’s watch. Each of the models is named after one of five oceans: “Arctic Ocean”, “Pacific Ocean”, “Atlantic Ocean”, “Indian Ocean” and “Antarctic Ocean”, according to the brochure posted on the Swatch website on Thursday.
The unlimited collection will be available in selected Swatch stores from Saturday. A person can buy a watch in a day. For Switzerland, twelve stores are listed in Zurich, Bern and Geneva. The price of the watch is not mentioned in the ad.
Swatch wants to further increase the success of “Moonswatch”, which was released in March 2022 with Blancpain. The Swatch, designed by Omega’s cult watch “Moonwatch”, is offered for sale for 250 Francs in 11 different color combinations. Months after the launch, long queues formed in front of the Swatch stores where the watch was offered for sale that day. (SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
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