The contract with Air Europa will bring 430 million dollars to tourism

Local tourism expects to inject 430 million dollars with the renewal of the agreement for two additional years, in between The Panama Fund for the Promotion of Tourism (Promtur) and the airline Air Europa.

This alliance encourages the sale of tickets to Panama and promotes the country’s tourist attractions in France, Spain and Germanywhich are the main destinations from which European visitors come.

The first agreement, which was in force from March 2022 to February 2023 More than 18,000 visitors arrived in Panamawith a total economic impact estimated at 169 million dollars, explained Fernando Fondevila, CEO of Promtur Panama.

Air Europe will develop promotional and digital marketing actions on the airline’s online platforms, including the digital magazine “Europa”, its social networks, the website www.aireuropa.com and its newsletter.

Furthermore, consider advertising in different formats in digital media outside the airline.

Carlos Conde, Head of Air Europa for Panama, Mexico, Central America and Venezuelahe pointed out “for our company it is a pleasure to have a destination like Panama as a strategic ally, a country that offers the possibility of shortening the distance between the European and Latin American markets thanks to excellent connectivity.”

Conde pointed out that the results of the alliance are shown by the inclusion of a new frequency of flights on Mondayswhich achieves a frequency of six flights per week from Tocumen to Europe, via this airline.

Air Europa is a Spanish airline that is a member of the SkyTeam alliance. Fly to more than 55 destinations worldwide and has a strategic location in the Adolfo Suárez Madrid-Barajas airport hub, connecting Europe and America.