Breaking News – Audi has a new logo! More or less, sort of…

This is the new Audi logo. It looks the same as the old logo, but no longer has the 3D elements. Why not? Because 2D logos work better on your phone and because other car brands have also opted for them.

Over there. Explains in a few sentences why the Audi rings now look flatter. Two Audi designers need 842 words in a press release. And that’s way too much.

No more chrome for the Audi logo

Again, the Audi logo has become two-dimensional (it debuts on the Q8 E-Tron). There is no more illusion of height and depth. Audi is also saying goodbye to the “chrome” in the logo. The new colors are simply black and white.

Also other brands with flat logos

Audi simply follows the trend. BMW, Dacia, Peugeot, Renault, Skoda and Volkswagen have also designed their logos to be flat and minimalistic.

Merger of four German brands

Audi emerged from the merger of four car brands: Audi, DKW, Horch and Wanderer. This is symbolized by the four interlocking rings. Audi AG was formerly known as Auto Union, a merger of car brands.