The future has already begun here: it’s that easy to buy your car in the online shop

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Search, see, compare, order and return if it doesn’t fit. Online shopping is that simple. More than 70 percent of all adults in Switzerland regularly shop digitally. You can have daily products, clothes, home electronics or furniture delivered to your home. It’s easy, convenient and safe, and there’s hardly anything nowadays that can’t be easily bought at the click of a mouse. Even cars now. At least with Swiss start-up Farie.ch, the online shop for cars.

Online shopping has many advantages: we are not tied to store opening hours, we do not have to go to the store, we can compare offers and prices and check scores with just a few clicks. Research shows that most people use evening hours and Sundays for extensive internet surfing and shopping. Farie meets this need with its online auto shop. For Johannes Weirather, Farie CEO, this was a logical step too late: “Consumers today are used to buying products online, getting good service and having goods delivered to their homes. A car can be bought and delivered like any other product.”

Although most brands and dealers still rely on showrooms, exhibitions and test drives, they usually only offer an overview of models and possible configurations over the Internet. This shows that the way to a new car is already on the internet. But the purchase is still handled largely in a similar way. The future of the car business is already a reality: on Farie, cars can be bought and sold completely digitally. Besides a wide range of makes and models, used cars go through a quality assurance and preparation process.

One of the biggest advantages of online shopping is simple returns: just make a parcel and take it away. This also works in the car. With a 14-day money-back guarantee, Farie offers the option to return the vehicle for free. Even with a rental, the money is returned within a few days. In addition, after the second-hand vehicles are checked from 310 points, their service history is shown and they are delivered with a 12-month warranty. Any signs of use are documented and identified.

Thanks to the 14-day money-back guarantee, buyers have the opportunity to thoroughly test their new car in daily life. This is much more meaningful than walking around a garage and looking at the car on display.

Best of all, all Farie cars come with free 30-day insurance. This means customers can start driving right away and take care of their car insurance in peace. The online store will also use the car for free. If you wish, you can have the vehicle delivered to the address you want for 250 CHF or you can pick it up from Studen BE yourself.

Everyone is talking about artificial intelligence these days. This is already integrated into some online stores, for example a chatbot. At Farie.ch, behind the chat function are people who provide competent advice to interested parties. “Advice is important, especially when it comes to a large investment like a car,” emphasizes CEO Johannes Weirather. Therefore, it can be reached by customers via phone, e-mail and chat.

Anyone who has ever bought a car knows that the number on the price tag is just a guide. It can cost more depending on equipment and extras. Not only used cars data can be seen at a glance in Farie. The price is also transparent. No need to bargain on price. In addition to the selling price, all other services such as delivery and processing are offered at a fixed price. In addition, online financing or leasing applications can be made easily.

The lack of exhibition spaces and showrooms close to the city center and its focus on fully digital solutions for used car trading simplifies Farie’s cost structure. Ultimately, customers benefit from it. In recent years, the high demand for new cars due to the supply bottleneck has led to an increase in used car prices. The situation has calmed down now. And as more new cars are re-registered, more used cars are re-sold. This is reflected in lower prices.

Source: Blick