The Swiss population is critical of the use of artificial intelligence (AI) in news production. This is evident from a representative study by the Research Center for Public and Society (FÖG) at the University of Zurich.
As the FÖG announced on Monday at the presentation of the latest yearbook on the quality of Swiss media, only just under a third of the Swiss population would read articles written entirely by AI.
However, for texts written by media professionals without the use of AI, the willingness is 84 percent. “For the public, the role of journalists in reporting is still central,” said FÖG research director Daniel Vogler when he presented the research to the media in Zurich.
AI adoption is greater for news about weather, sports or stock prices than for news about politics, business or science. More than 80 percent of respondents want media content produced with AI to be labeled accordingly.
(saw/sda)
Source: Watson
I’m Ella Sammie, author specializing in the Technology sector. I have been writing for 24 Instatnt News since 2020, and am passionate about staying up to date with the latest developments in this ever-changing industry.
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