Orange economy: An excellent alternative for Panama

Our country took advantage of its position geography as the main element of its economy. We are in the 21st century and it is time to diversify. We must explore new and better alternatives, aimed at boosting our economic development. This does not require reinventing the wheel.

Contrary to what the well-known salsa theme says, “With imported models that are not the solution”, I believe that if we replicate everything that can improve the quality of life for all Panamanians, we are going to the exact adress.

In this case, we mean betting on the most intimate and precious thing that every person has, his creativity. And the Panamanian actress, craftswoman, cook and producer has it in abundance.
During the recent mandate of Iván Duque, Colombia implemented an economic program that not only rewards creative initiative, but also attracts foreign investments, which enabled the creation of new jobs and gender business opportunities.

Concept The orange economy has caught the attention of President Duquewhile working in the service with Inter-American Development Bank. It was an integral part of the government’s plan and today represents 3.3% of Colombia’s GDP. This translates into hundreds of millions of dollars in direct and indirect revenue for the economy of that South American country.
During the first administration of President Ricardo Martinelli B. A law that promotes development the Panamanian film industry. With this provision, an institutional address within Ministry of Trade and Industrywhich still exists.

According to the opinion of many experts in this field, unfortunately the full potential of this regulation and its incentives has not been used. For this reason, it is necessary to consider its revision, in order to update it and make it competitive Colombia, Puerto Rico and the Dominican Republicwhich have recovered within this creative sector.

But it is also necessary to include other activities that are part of the orange economy, such as art plastic arts, digital and technological innovations, Creole gastronomy, letters, fashion, music production, theater and tourism, among others. National talent should be recognized, but it is necessary to attract foreign and national-private capital to finance its growth and development. In the article, state the importance of human capital as the main resource of a state or nation.

What better way to motivate him than to create those opportunities that allow the national artist to break through, not only on the domestic market, but also outside our borders. Strengthening their training will also play an important role in this. At the same time, we strengthen national pride, an important factor for our original identity.

At that time, Martinelli spoke of the creation of a pana tree. A lots of They called it excessive and crazy, but nothing is truer than thinking big (who wants to hit a star, point it further and towards the sun). Today there are streaming platforms such as Amazon Prime, Apple TV, Disney + and Netflix, who revolutionized the audiovisual production industry. These companies have expanded the audience market for premieres of old movies and series.

Columbia, through the launch of the orange economy, attracted Netflix to invest part of its billion-dollar production budget in a neighboring country. What do they have that the Panamanian doesn’t? Yes, legal tools and the will to develop its economy through the professional performance of national creative talent.

Let’s release the batteries and stop licking the wounds, which wounded the beast. The time has come for Panama to make a comeback on the international stage, and not with negative news. Let’s give way to an orange economy, with an Isthmic flavor, so that progress will caress our homes again.