In May, Migros voted 2.3 million members on whether to sell alcohol in branches in the future. The result of the vote was surprisingly clear. In all ten regional cooperatives.
The base does not want alcohol on the wholesaler’s shelves. And across the country. Eastern Switzerland and Basel had 76 percent, while Ticino was the most alcoholic with 55 percent.
“Winning Beer” on the shelf
The wholesaler advertised the vote with two beer bottles. Labeled “Oui” and “Non”. For alcoholic or non-alcoholic beer. Now the “winning beer” is coming to the shelves. From Friday you can buy non-beer beer in Switzerland. Alcohol-free at the request of cooperative members.
“Beer symbolizes the vote,” Migros said in a statement. And he calls non-alcoholic beer “the drinkable symbol of the alcohol vote.” And with a wink: “Non” is the first democratically elected bottle in the world. (pbe)