These TV streaming services are growing in Switzerland

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Are you still watching linear TV or are you already broadcasting? 92 percent of Swiss people use at least one video streaming service – more than ever before. This is the result of a survey by comparison platform Moneyland. Last year, 89 percent said they used video streaming services.

According to the survey, YouTube remains the industry leader. 80 percent of respondents use the US platform owned by Google Group Alphabet. But in most cases, people only use the free version. If you only look at paying customers, the percentage of YouTube users in the Swiss population drops to 9 percent.

User numbers of streaming providers in Switzerland

Netflix is ​​the leader when it comes to paid streaming services. 58 percent of respondents said they use the US provider. That’s the same number as last year – meaning Netflix is ​​stagnant in Switzerland.

“It’s a huge achievement for Netflix, with almost six out of ten people using the streaming service. Ralf Beyeler, 44, telecom specialist at Moneyland.ch, said in a statement regarding the survey, “However, it’s getting harder to gain new customers now.”

The competition is quite different: Disney Plus jumped from 22 percent to 30 percent, and Amazon Prime Video from 15 percent to 23 percent.

Traditional broadcasters want a piece of the streaming pie

Given the growing popularity of US giants, local TV stations are also increasingly getting into the streaming business. They are increasingly marketing their online offerings under the streaming banner. For example, SRG offers Play Suisse, where viewers can watch documentaries, movies and series, among other things. For German-speaking Swiss viewers there is also the Play SRF offer (similar to Play RTS in western Switzerland) where programs on the SRF and RTS channels can be played.

At German media group ProSiebenSat.1, the online offering is called “Zappn”, RTL markets the stream under the name “RTL Plus”.

57 percent of respondents use at least one of a TV station’s streaming offerings. The most popular is «Play SRF». Broadcast services of local TV stations were included in the survey for the first time. Therefore, there are no comparable values ​​with the previous year.

Young people broadcast differently than old people

Social media platform Tiktok was also included in the survey: 30 percent said they use the Chinese short video platform. A strong increase (22 percent) compared to the previous year.

There are clear differences between age groups: YouTube and Netflix are the most popular streaming providers across all age groups. Tiktok aged 18-25, Disney Plus aged 26-49, and Play SRF and Play RTS aged 50-74 are in third place.

Paying for multiple streaming subscriptions is not popular with Swiss users: 28 percent say they only pay for one subscription. 10 percent have a subscription with two providers. Five percent of people pay for three subscriptions and two percent for four subscriptions.

For the survey, Moneyland, in collaboration with the market research institute Ipsos, interviewed 1,538 people in German- and French-speaking Switzerland in March this year.

Source :Blick