Swatch launches new Gold Moonswatch tomorrow with Omega

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Swatch targeted everyone with this collection. Exactly one year ago, the Swiss watch brand offered the Omega Eleven Moonswatch models for sale for 250 francs each. Special feature: The design of the watch is based on the Omega Speedmaster Moonwatch. The original cost 6,000 francs and more.

The rush was huge. Thousands of watch enthusiasts lined up in front of stores in Zurich, London, Rome and Co. at night. Now the madness can begin again!

Swatch announced a new watch on social media over the weekend. “Mission to Moonshine Gold” will be shown for the first time tomorrow Tuesday in stores in Tokyo, Milan, London and Zurich.

The big prediction has already begun: what kind of watch will Swatch and Omega launch? And the new model is still only 250 francs? Is it limited?

If gold is really involved, it will cost dearly.

“The launch of the new model was not a surprise,” says Thierry Moser, 29, partner at the luxury goods brands agency Artworth in Biel BE. Swatch and Omega, which met at the Watches and Wonders watch fair held in Geneva at the end of March, are competing to attract the attention of the industry, as they did last year.

The new watch, which will be presented to the world public at the Paradeplatz in Zurich tomorrow at 10:30 am in Tokyo and at 7 pm in Zurich, will most likely be based on the gold-plated Omega Speedmaster.

“For me, two scenarios are realistic,” Moser says. “Either Swatch and Omega take over the colors of the original or they gild some of the remake.” In the first case, the price should remain at 250 francs. However, if gold is involved, the watch will be more expensive. “Hands and indices — numerals that indicate time — can be gold plated,” says Moser.

Hype paid off for Swatch

The specialist is waiting for a new rush in the hours. “There will be snakes again, but the hype should be less than last year,” says Moser. The concept of Swatch and Omega is now known.

The prices of the watches, which were initially offered for sale on the Internet for several thousand francs, have stabilized in the meantime. “300 to 400 francs, still higher than in the shop – but you won’t get rich by selling these watches online.”

Moser believes how big the hype will be is closely related to price. “If the watch costs significantly more than 250 francs, it is automatically suitable for fewer people.”

One thing is for sure: Moonswatch models have paid off for Swatch and Omega. More than one million were sold in 2022. After the lunar watch craze, the Omega brand’s entire Speedmaster collection attracted more attention, for example, with lunar watch models.

Source :Blick