“Is Yann Sommer playing today?” These and many other questions have occupied the minds of the Swiss for the past twelve months. Last year’s Google trends show which terms are the most searched in Switzerland and likely impress a lot of people.
First of all, it should be said that these are not usually the most searched keywords. Because they are mostly the same: “Weather” or “SBB calendar” is at the top of the list every year. Therefore, top positions are always determined by how much a search term has grown compared to the previous year, or Google German “trend”.
Most wanted Swiss personalities
5
Martina Hingis
4
Simonetta Sommaruga
3
Luzia Tschirky
2
Joel Wicki
one
Roger Federer
SRF reporter Luzia Tschirky (32) surprisingly made the top five. With her reporting from the Kremlin and later directly from the war in Ukraine, she exploded the celebrity-dominated list of most wanted Swiss personalities. And become famous yourself.
Most wanted international personalities
5
Will Smith
4
I heard amber
3
Vladimir Putin
2
Johnny Depp
one
Novak Djokovic
Tennis is the trump card. Even though Novak Djoković (35) created more excitement than the void last year. His stance on vaccines and the immigration scandal surrounding the Australian Open in January may be reasons for the top spot more than the tennis game on the court. Will Smith’s (54) slap on Oscar and the process between Amber Heard (36) and Johnny Depp (59) also attracted great attention.
Most searched terms in Switzerland
5
Australian Open
4
Novak Djokovic
3
Word
2
World Cup 2022
one
Ukraine
Due to recent events, and unfortunately not surprisingly, Ukraine is at the top of the list. Third place was probably a little less obvious for the “Wordle” pun. The pun, uncovered by the “New York Times”, was one of the most searched terms on Google, not just in Switzerland but worldwide.
Most wanted titles and excitement
5
CS sharing
4
Vladimir Putin
3
Jeffrey Dahmer
2
Novak Djokovic
one
Ukraine
It just hit the top five of excitement: Credit Suisse and its share price. Probably for less pleasant reasons as well. In 2022, the stock provided a real downhill race in the stock market. Somewhat surprisingly, American serial killer and cannibal Jeffrey Dahmer († 34) from the Netflix series of the same name placed third.
Most searched questions
5
What are the sanctions?
4
What to do with a wasp sting?
3
What is 2G Plus?
2
What is NATO?
one
What is an oligarch?
The Ukraine war issue and related questions also dominate what are the most frequently searched questions on Google. The 2G Plus rule and Covid-19 seem almost forgotten. But a small animal makes it to the list. The daily problem of wasp sting was probably due to the long and hot summer.