50 percent, 70 percent and even more! Stores and online stores give red percentages on Black Friday. What is the crux of the matter, one wonders.
“The biggest retail chains and manufacturers benefit from Black Friday,” says Jean-Claude Frick, 49, digital expert at Comparis. You can still save money today if you know what you want.
It is important that you compare prices with each other and know how much the product usually costs. “If you’re not sure, you shouldn’t buy the product,” says Frick. It’s a bit more of a risk to buy a “seich” online that you don’t actually need.
Set yourself a budget
When it comes to shopping, preparation is everything. The best thing to do is to set a budget. And prepare your payment method.
But be careful: online stores sometimes turn off certain payment services to prevent websites from crashing. “The Twint in particular is technically complex and therefore may not be available in some stores today,” says Frick.
If possible, you should not pay in advance. “Especially if you don’t know the online store,” says Frick. If you buy something from an unfamiliar website, always look for reviews.
You need to be extra careful when purchasing a subscription, such as a new cell phone subscription. The greatest danger is often hidden behind the minimum contract period.
Skepticism is required here
“You should also be skeptical about brand new products,” says Frick. In most cases, there are only generous discounts on older products.
And even then you have to look twice! 50 percent does not equal 50 percent. “Discount information usually refers to the price of the product at the time of release. And not for the price you pay in store right now,” Frick explains.
And don’t worry about remaining stock counters or countdowns. Dealers are aware of this. “They know exactly that if they act like the offer is very special, the product will sell more,” Frick says.
So you better think twice. Frick: “The biggest trap is bargaining for things you don’t really need.”