Our neighbors to the north are already bubbling for the new coke bottle! This is due to the newly developed screw cap, which was introduced in Germany. The cap can no longer be separated from the bottle. This is to avoid unnecessary plastic waste, according to Coca-Cola. It’s actually a good approach from the beverage giant. As one WWF study shows, “only” 0.08 percent plastic waste can be avoided.
Stupid: Bild.de reports that customers are uncomfortable with the new cover. German tabloid “Bottle disappointment among Coca-Cola fans!” They have headlines. Many readers are annoyed by the “sticky thing on the face”. They want the good old screw cap back.
“Let go and enjoy”
But that’s not all: the beverage company now even gives its customers tips on how to use the new cap. “If the new lid is used correctly, a small change should not diminish the enjoyment of drinking. Simply loosen, tilt the cover back, snap it in and enjoy” reads the instructions for use.
Soon, the Swiss will be able to try the new cover, as Blick found out. The fixed screw cap will be launched in Germany in 2023. PET bottles filled with Bruttisellen for all Coca-Cola HBC Switzerland ZH: Coca-Cola’s iced tea Fusetea is already on sale with the new cap!
Spain and Italy already have
From 2024, new twist cap bottles will be mandatory for all EU countries. And they are becoming the new standard. In addition to Germany, the Netherlands, Spain, Italy, Bulgaria and the United Kingdom have already introduced the hinged lid.
“We see the new caps as another step towards further closing the recycling cycle and avoiding packaging waste,” says a spokesperson for Coca-Cola-HBC-Switzerland. Production machinery in the bottling division still needs to be adjusted before the new cap is launched in Switzerland in 2023.