New figures on online shopping behavior: What the Swiss prefer to buy online – which sectors are losing out

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Online trading has recouped losses in 2022. And it is back to its 2021 sales level, with a total of 14.4 billion Swiss francs. This was proven by a major evaluation by the online trade association .swiss together with GfK Switzerland and in cooperation with Swiss Post.

The most important findings:

• Over the last 10 years (2014 to 2023) online sales have more than doubled, from 6.7 billion Swiss francs to 14.4 billion Swiss francs.
• Online shopping abroad reached a new record of CHF 2.2 billion, up 10 percent compared to 2022. The reason: The drivers for this are small packages ordered from Asia from Aliexpress, Temu and Co.
• The sectors that lost in 2023 were fashion/shoes with -7 percent and home electronics with -5 percent compared to the previous year.
• The winning sectors in 2023 were sports and food, each up +6 percent from the previous year.

Dealers with the main home electronics range can rub their hands. This area accounts for 53 percent of the total online sales of online sellers in Switzerland. Sports reached 27 percent online share, similar to 2021.

In the fashion/shoe product group, 28 percent of shopping is done online and 17 percent is done in home and living areas. “The industry breakdown still shows the overall online market being dominated by home electronics at 24 percent and fashion/footwear at 17 percent,” he says in a statement.

Interesting: Sports and Home&Life are especially seeing an increase in online sales. It is not surprising that Migros no longer sees a future for its SportX stores and is therefore looking for a buyer. Looking ahead, the statement continues: “Internet consumption will continue to grow in the low single-digit percentage range in 2024. “Consumer confidence will only improve in 2025.”

Source :Blick