Tired of using the internet? Online stores are falling behind: Swiss customers still prefer to shop in stores

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The shopping spree is back. According to a recent study, customers are shopping more in local stores and less online.

In a study published Wednesday, St. The University of St. Gallen confirms that stationary retail is experiencing a renaissance. According to experts, stationery stores have replaced the online store as the preferred shopping channel in Switzerland, Germany and Austria (DACH region).

Of the nearly 3,000 respondents, 51 percent, more than half of both online and in-person shoppers, completed their last purchase at a stationery store. In 2021, this value was still at 43 percent. By contrast, only 38 percent made purchases from the online store, compared to 47 percent in the last survey.

More abandoned purchases online

Additionally, plans to purchase online are more likely to be abandoned compared to in-store. Overall, survey respondents canceled 40 out of 100 purchasing plans; Nearly two-thirds of these cancellations occurred while shopping online.

The reasons for abandoned purchases are the same. Most of the time, the price was too high for the customer, he could not decide or the product could not be found as he wanted.

St. According to the University of St. Gallen, the most well-known omnichannel retailers in Switzerland are Migros and Coop, followed by H&M, Interdiscount and Manor. MediaMarkt ranks first in Germany and Austria. (SDA/month)

Source :Blick