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“We did not expect such a strong recovery,” Zurich Tourism Director Thomas Wüthrich told the media on Thursday. “We surprise ourselves too.”
Most tourists staying overnight in the region currently come from Switzerland. Many Swiss people go to Limmat for a city break rather than going to London or Paris. Following the Swiss guests are those from North America, Germany, England and Southeast Asia. Zurich is often the starting point for trips to other regions.
Wüthrich added that Americans, in particular, have a lot of catching up to do. The British, on the other hand, visibly enjoy taking the train. The advertising campaign with Roger Federer and Trevor Noah promoting the “Swiss Grand Train Tour” in 2023, a combination of all well-known panoramic routes, probably helped here. This journey also passes through Zurich, where train passengers often spend the night.
However, it is the Chinese guests who stay away: Since the Corona epidemic, groups taking photos are not often seen in Zurich city center.
There are initial trends that Chinese people are coming to Zurich again, but later they come not in groups but as individual tourists. Zurich Tourism is advertising on the Chinese market, but according to Wüthrich, “the handbrake is on.”
Those who haven’t returned are the classic business travelers who stay one or two nights in the Zurich area. It is certain that this segment has disappeared due to online meetings that have become commonplace. “Business trips only happen at conferences where you can meet a lot of people in a short time.”
As of this year, Zurich Tourism expects stagnation in overnight stays. “Last year’s development is unlikely to be repeated in 2024,” Wüthrich said.
Although Switzerland is still best known abroad for its mountains, overnight stays in cities now account for a third of all overnight stays. The highest number of overnight stays occur in Zurich, followed by Geneva, Basel and Lucerne.
(SDA)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
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