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The Super Bowl is considered the world’s largest sporting event. Television broadcast reaches approximately 800 million people worldwide. Next Sunday, spectators are eagerly awaiting the outcome of the duel between the Kansas City Chiefs and the San Francisco 49ers. A large portion of many spectators probably don’t even know the rules of American football. This shows that the Super Bowl goes far beyond sports; There is even participation from Switzerland this year.
Many television viewers are equally curious about the halftime show featuring music stars and the commercials specially prepared for the Super Bowl. A Swiss company is also using the large advertising stage at this year’s fair. Lindt, things are going well for the Super Bowl. “Lindt’s debut takes place in the first quarter and puts the Lindor ball in the spotlight,” chocolate maker Lindt & Sprüngli told the free newspaper “20 Minutes”.
Super Bowl ads attract so much attention that newspapers then write reviews about the ads and create rankings. Showing 80 to 90 dots per number. But great attention comes with the risk of embarrassing yourself. Jokes don’t work, political statements backfire. Nothing like this could be expected from a traditional Swiss chocolate maker. The clip featuring the flying Lindor ball exudes a good mood.
Lindt & Sprüngli digs deep into its pockets for its advertising showcase. The company does not want to disclose the cost of the ad window to “20 Minutes.” You spend the equivalent of approximately 3 million francs for a 15-second ad. About half of the companies book 30 seconds and pay around six million francs. The Lindt point also takes half a minute. For a world-class chocolate maker, anything less would be unimaginable. And it’s even more expensive: About one in every three commercials flickers on TV for a minute.
But 6 million francs for the spot, plus production costs, could also pay off: the US is the world’s largest chocolate market and a key growth market for the Swiss group. Lindt & Sprüngli managed to grow its US business by an impressive 21.4 percent in 2022, achieving sales of $705 million. The most important product group was the Lindor balls, which were expected to sweeten the Super Bowl with their appearance. (smt)
Source :Blick
I’m Tim David and I work as an author for 24 Instant News, covering the Market section. With a Bachelor’s Degree in Journalism, my mission is to provide accurate, timely and insightful news coverage that helps our readers stay informed about the latest trends in the market. My writing style is focused on making complex economic topics easy to understand for everyone.
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