Lidl, Migros and Co attack: supermarkets improve price image at the beginning of the year

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In addition to SportX, there is also a 50 percent discount on Ochsner Sport. Discounts with heavy discounts on selected products continue at full speed. Retailers know this is a good way to increase sales in the new year. But according to the companies’ report, something is also happening in supermarkets.

“Saved Hits” are available at Migros. Household goods are discounted or “2+1” is free. Denner also has tempting promotions like pork neck. Discount rival Aldi has already used the pre-Christmas period to advertise on its behalf: “The Swiss retailer will pay for the planned VAT increase in 2024 out of its own pocket and will not pass this on to customers.”

Dealers encourage people to spend money

According to information obtained by Aldi, it cut prices on more than a third of its entire range last year. The discounter also promises price reductions this year. So is Lidl. The discount store cut prices on more than 600 items during the same period, it announced Wednesday. “More price cuts will come in 2024,” he continues.

Lidl also avoids passing on high VAT rates. “We want to adapt to our customers and gain as much new customers and market share as possible, especially in the January crash,” the Lidl boss was quoted as saying in his statement.

Migros says “relaxation”

The Migros boss is nothing less than this. “It is our stated goal to reduce prices and thus ease the burden on people’s household budgets in Switzerland,” said Mario Irminger, congratulating the new Migros magazine. On the cover of the first issue of the year: Migi piggy bank and the headline “Save the piles”.

What to know for consumers: Reports from retailers at this time of year are part of companies’ pricing strategy. January is considered the month of savings. This is a good time to fine-tune your own price image and stand up for your customers. The only question is how long this “good will” will last.

Source :Blick