Dutch national diving champion: Logitech’s new boss Hanneke Faber tells Switzerland plans

class = “sc-cffd1e67-0 fmXrkB”>

Logitech’s new boss Hanneke Faber, 54, is taking over the maker of computer mice and UE stereos, a company that “got a lot of things right” when it was first introduced to the public.

His predecessor, Bracken Darrell, resigned last June after a decade in office. He had turned a restructuring case into a thriving company during his time in office, so his departure was quite unexpected. The company was unable to offer an immediate successor. Hanneke Faber was only introduced at the end of October.

When Faber learned of Darrell’s departure, she told her husband, “I hope they call me for this job.” Six months later, the time has come: At the beginning of December, the Dutch woman took over the management of the computer accessories manufacturer.

Put customers first

As the new boss, he wants to build on his previous experience, especially at large companies such as Procter & Gamble and Unilever. There he learned that the customer should always be the focus. “It all starts with the customers who use our products every day,” he emphasized. He wants to further expand this existing culture.

Therefore, the areas of “consumers, brands and portfolio” constitute the cornerstones of the coming quarters. “A return to growth is the highest priority,” Faber continued. This was because Logitech had to deal with significant declines in sales recently following the outbreak of the corona epidemic.

Faber also cited sales as another area that needs improvement. Your experience so far has shown that digitalization can still make significant advances in efficiency and direct customer contact.

He sees the best solution in a hybrid approach consisting of digital and analogue customer contacts. The new boss wants to intensify digitalization, especially in B2B sales. He also sees huge untapped potential in direct sales through his own website.

Research and development remains a focus

In only his fifth day as Logitech’s chairman, the 54-year-old seven-time Dutch national diving champion has understandably been unable to deliver a comprehensive new strategy. But one thing is already clear to him: the research and development area should not be touched.

It is crucial for Logitech’s future to always remain at the forefront of technological development. Therefore, it does not want to fundamentally change the relatively high investments in this area. (SDA)

Source :Blick